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PracticeWEB

PracticeWEB. Richard Sergeant Head of Sales and Marketing www.practiceweb.co.uk. Focus for today. What is your firm trying to achieve with its website? Strategies to incorporate the web into marketing and client service. What is your firm trying to achieve with its website?.

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PracticeWEB

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  1. PracticeWEB Richard Sergeant Head of Sales and Marketing www.practiceweb.co.uk

  2. Focus for today • What is your firm trying to achieve with its website? • Strategies to incorporate the web into marketing and client service

  3. What is your firm trying to achieve with its website? • Step One – Setting up your site for success

  4. Value – Your site is delivering value if it is aligned to the objectives of your business • Focus- What are these objectives? • Signposts – Channels which reflect your objectives • Propositions – Robust Service propositions

  5. Propositions Triangle Usability Theory Content Resources Contact

  6. Service Page Example Content Business Start Up Service Resource Contact Start up information guides Partner details Start up Claculator Online Form

  7. Other Propositions • Services • Sectors • Specialist areas • Partners/Staff • Location

  8. Why is this important • Compact, concise, useful and informative • What more could a user want? • Opens up other areas of your site • Aids Cross selling • Not everyone arrives via your homepage • Great for search engines

  9. Marketing & Client Services • Principle one: There is no difference between online marketing and offline marketing- there is just marketing. Only the medium is different. • Principle two: Anything you do offline can be supported and/or replicated online.

  10. Other activities that your site could help with… • Newsletters – weekly, monthly • Brochures • Events you attend • Networking • Client Referrals • Golf Days • Sponsorships

  11. More that we can discuss • capturing sales leads and data • integrating with your business development and CRM approach • Online service delivery, and collaborative tools • Integrating sound basic financial principles to your clients e-business approaches

  12. PracticeWEB Richard Sergeant Head of Sales and Marketing rsergeant@practiceweb.co.uk 0117 915 9600 www.practiceweb.co.uk

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