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The Slogan & SWOT Analysis For Adidas

The Slogan & SWOT Analysis For Adidas. 新傳四 洪瑋庭 Jessie Hong 新傳四 繆　萱 Clair Miao 統資二 黃康恬 Candy Huang 心理二 張家馨 Ivy Chang. Introduction of Adidas. Introduction of Adidas. About Adidas. About Adidas. Brand story. Establishment:

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The Slogan & SWOT Analysis For Adidas

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  1. The Slogan & SWOT Analysis For Adidas 新傳四 洪瑋庭 Jessie Hong新傳四 繆　萱 Clair Miao統資二 黃康恬 Candy Huang心理二 張家馨 Ivy Chang

  2. Introduction of Adidas Introduction of Adidas

  3. About Adidas

  4. About Adidas

  5. Brand story • Establishment: • Adidas was founded in 1920 by Adolf ("Adi") Dassler and his brother Rudolf Dassler.

  6. Brand story • The name of Adidas is from Adolf Adi Dassler. • The company formally registered as adidas AG (with lower case lettering) on 18 August 1949.

  7. Brand story • Promoter - Adi Dassler • He is not only a excellent shoemaker but also an good athlete.

  8. Brand story • His dream is “designing sport shoes which are the most appropriate for athletes.” • However Adi and his brother Rudolf Dassler did not get along well, in 1948 they split up, with Rudi forming Puma.

  9. Brand story • Big events of Adidas • 1954 FIFA World Cup In this contest, the champion was won by West Germany, who defeated Hungary, giving them their first title. And Adidas was the sponsor of West Germany team, Adidas provided new technical football boots which have breakthrough --- the spikes can be took apart when you want, it was a key point of wining this game.

  10. Brand story • Logo: • Three parallel victorious bars • Thamrock

  11. The SloganAnalysis

  12. Impossible is Nothing. The spirit of this brand: “forever sport” and “there is nothing impossible in the world.” Concise and Powerful.

  13. Impossible is Nothing. With the great mouthpieces who could interpret this slogan by their actions.

  14. The SWOTAnalysis

  15. Strengths Strengths • Leading position worldwide • Innovation, creative • Have a variety of choice • Multi-brand organization • Leading position worldwide. • Innovation and creative. • Have a variety of choice. • Multi-brand organization.

  16. Weaknesses Weaknesses • Expensive selling price • Focus on one sports - football • High expenditure • Expensive selling price. • Focus on one sports–football. • High expenditure.

  17. Opportunities • Soccer products-create European market. • Basketball products-create American market. • Original series-attract the consumers who focus on fashion.

  18. Threats Many competitors. Easy to replace.

  19. Thank you for your listening!

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