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Cognitive Threat Analytics on Cisco Cloud Web Security

Cognitive Threat Analytics on Cisco Cloud Web Security. Cisco Partner Confidential: Not For Distribution: Under NDA. The Realities of Today’s Threat Landscape.

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Cognitive Threat Analytics on Cisco Cloud Web Security

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  1. Cognitive Threat Analytics on Cisco Cloud Web Security Cisco Partner Confidential: Not For Distribution: Under NDA

  2. The Realities of Today’s Threat Landscape Most organizations, large and small, have already been compromised and don’t even know it: 100 percent of business networks analyzed by Cisco have traffic going to websites that host malware. - Cisco 2014 Annual Security Report

  3. Continuous Monitoring for Threats After an Attack Cognitiveis a cloud-based solution that reduces time to discovery of threats operating inside the network. Identifies new threats Adapts over time Learns from what it sees

  4. Problems with Traditional Threat Monitoring • Rules Based • Dependent on complex manual rule sets • Subject to human limitations and biases Unable to keep up with the latest threats Security Team • Time Consuming • Takes weeks or months to setup • Requires constant tuning 111010000 110 0111 • Highly Complex • Often requires a trained team of experts to manage and maintain Admin

  5. Easy Setup Cognitivediscovers threats on its own…just turn it on.

  6. Normal… or Not? Cognitivespots symptoms of infection using behavioral anomaly detection algorithms and trust modeling

  7. Learns and Adapts Cognitiveuses machine learning to learn from what it sees and adapt over time

  8. Identifying Threats with Cognitive Threat Analytics Internal Users Behavioral Analysis Potential Threat Machine Learning Anomaly Detection

  9. Cognitive: Benefits • No need to create and maintain manual rule sets • No need for human intervention • Active, continuous monitoring for threats that have penetrated defenses • Accurate and fast identification of threats stops the spread of an attack • Consistent and reliable spotting of new exploits by focusing on anomalous behavior • Advanced statistical modeling and machine learning that make more accurate determinations • Adaptive capabilities that can respond to new threats as they emerge

  10. Licensing and Release Date Licensed feature on Cisco Cloud Web Security Part of Premium license bundle that includes Advanced Malware Protection (AMP) Available in April 2014

  11. Call to Action Opportunity • Upgrade existing Cisco CWS customers to Premium license • Leverage as entry point for displacing competitors • Target midsize accounts with limited Security staff Next Steps • Schedule a demo to showcase key features • Download selling aides to learn more

  12. What’s In It for Partners

  13. What’s in it for Partners More revenue. • Be more competitive and profitable with broader portfolio of integrated solutions • Capture the huge Installed base - 35,000 customers, 60,000 appliances 250M users • Increase revenue with more migration, upsell, and acquisition opportunities • Create recurring revenue streams with value added services Stronger partners. • Act as a trusted Security advisor with integrated solutions and pre validated designs • New specialization is easier, faster, and cheaper for partners. • Specialized partners equals more sales. Plenty of opportunity. • Enhance profitability with Cisco programs and incentives • Keep sales moving while securing new opportunities. • Two new security campaigns create demand — today.

  14. Security Promotions | Available in all regions Unified Access Breakaway • Up to 60% savings • Switching, Wireless, Cisco Prime Infrastructure, and Cisco Identity Services Engine (ISE) • Until July 26, 2014 Cisco ASA 5500 to Cisco ASA 5500-X Next-Generation Firewall Migration • Up to 15% trade-in credit • Migrate to Cisco ASA 5500-X appliances with TMP • Until April 30, 2014 Try and Buy Program for Email and Web Security • 90-day free try and buy options • Cisco Email or Web Security solution • Ongoing Cisco BYOD(Bring Your Own Device) Smart Solution Promotion • Up to 60% off • When purchasing ISEand WLAN at the same time • Until July 26, 2014 http://www.cisco.com/web/partners/incentives_and_promotions/index.html

  15. Make Security Services an IntegralPart of Your Services Business Strategy Quickly Expand intoNew Practices • Drive Incremental Services Revenue • Increase Margins Using Automation • Provide Extra Coverage and Support During Security Technology Transitions • Increase Service Value and Customer Loyalty Optimize Your Existing Practice • Gain Expertise to Deliver New Professional Security Services • Help Your Customers Evolve and Develop a Security Strategy • Align your customers security strategy with their business objectives • Leverage Cisco Assets to Build a Managed Services Practice PROFESSIONALSERVICES SUPPORTSERVICES MANAGEDSERVICES

  16. Next Steps… Ready Familiarize with New Cisco Security Portfolio Set Start Customer Conversations Go Close the Deal • Capture the Opportunity - Sell Cisco • Combine Bundles, Promotions, Services & Capital • Attach Technical Services • Close the Deal • Register the Deal for Credits • Start Conversations • Use Security Marketing Campaigns and Partner Resources • Next Generation Threat Defense (Avail end of Feb) • Safeguarding Your Organization • Assess & Discover • Security Assessments • Services for Migration • Cisco Security Services • Cisco Validated Designs • Educate Yourself • Launch Page: www.cisco.com/go/rsa-partner-launch • Identify Key Prospects • Position Value-Added Security Services • Leverage Tools & Offers • UA Breakaway • TMP • Cisco BYOD Smart Solution

  17. Partner Resources • Promotions and Incentives • Unified Access Breakaway Promotion • Cisco ASA 5500 to Cisco ASA 5500-X Next-Generation Firewall Migration • Try and Buy Program for Email and Web Security • Cisco BYOD (Bring Your Own Device) Smart Solution Promotion • Cisco Smart Acceleration Uncovered Rebate Promotion • SMARTnet 3 for 2 Promotion • Partner-Fast Track • Disti –Fast Track • Free Content Security Appliance Promo • Security Campaigns • Next Generation Threat Defense • Email and Web Security • Secure Data Center • Cisco Partner Marketing Central • RSA Partner Launch Resources • Executive Briefing Center (EBC) Presentation • Security Partner Launch At-A-Glance • Partner Links • Cisco Partner Brand Exchange • Cisco Partner Central • Cisco Partner Marketing Central • Sell Services • Cisco Capital • Cisco Competitive Edge Portal • Cisco Partner Education Connection • Cisco Security Partner Community • Partner Incentives and Promotions • Sourcefire Acquisition Resources • Steps to Success • Related Security Links • Partner Architecture Home Page • Use Case Tool and Resources • Sales and Marketing Resources • Services • Cisco Branded Security Services • Collaborative Security Services • Global Proposal Services • Technical Services • Smart Care • Partner Support Service • SMARTnet • Smart Net Total Care

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