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Developing S tatistical L iteracy in Statistics Lithuania

Developing S tatistical L iteracy in Statistics Lithuania. Audronė Miškinienė Head, Public Relations division. Towards S tat istical literacy system in SL. Step 1. Identify gaps in unde r standing statistics Step 2. Develop system & organise user surveys

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Developing S tatistical L iteracy in Statistics Lithuania

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  1. Developing Statistical Literacy in Statistics Lithuania Audronė Miškinienė Head, Public Relations division Developing statistical literacy in SL www.stat.gov.lt

  2. TowardsStatistical literacy system in SL Step 1.Identify gaps in understanding statistics Step 2.Develop system & organise user surveys Step 3.Analyse results, plan general impromevent &Literacy Step 4.Monitor user feedback, customer satisfaction & Literacy Step 5.Continue with developments Developing statistical literacy in SL www.stat.gov.lt

  3. Strategy of Statistics Lithuania 2005–2007: • Introduction of System of User satisfaction surveys • Monitoring criteria based on principles of European Statistics Code of Practice& national needs Functioningbeg. 2006 2008–2012: • Develop System for evaluation of individual user needs& adjust for individual services • CalculateCustomer satisfaction index for specialised user groups • Expand circle of statistically literate users,cultivate new generation of users, capable to use & interpret statistics Ongoing Developing statistical literacy in SL www.stat.gov.lt

  4. Internet-related user surveys 1. Webaccessibility (monthly, quarterly) 2. Web users registered toAlert-me services (monthly, quarterly) 3. Opinion surveyof web visitors (monthly) System of user satisfaction surveys Developing statistical literacy in SL www.stat.gov.lt

  5. System of user satisfaction surveys Traditional satisfaction surveys 1.GeneralSL visibility & imageopinion poll (annual) 2.Specialiseduser group(2 surveys per year on rotation, repeated after 2-3 years for the same group) 3. Eurostat data users(ESUS)(quarterly) 4.Visitors at Library-bookshop&Visitors‘ corners in Regional offices(quarterly) 5. Incominguser-requests(quarterly) 6. Opinion onstatistical publications(annual) Developing statistical literacy in SL www.stat.gov.lt

  6. Uniform survey principles Target groups Questions Approach / procedure • General public • Public administration institutions (inc. municipalities) 3. Students & school children 4. R&D community 5. Media 6. Politicians 7. Business 8. International org. 9. Embassies 10. NGOs Survey objective User-groups surveyed Periodicity Survey programme, data collection means & form Anticipated results & usage Feedback with users Regular CoP: 1. Clarity 2. Sufficiency 3. Reliability 4. Relevance National interest: 5. Awareness 6. Quality +Other4–5 depend on topicality of issues Developing statistical literacy in SL www.stat.gov.lt

  7. MONITORING CRITERIA (2007–2010) 1. Effect • Internet average daily unique visitors –5000, 7800, 8000, 8200 • Customer satisfaction level –61.4, 62, 63, 64 2. Result • Info spread and coverage by key national and regional press –3800, 6100, 6200, 6300 • Terms for submitting info to users: Monthly– 22, 21, 21, 21 days Quarterly – 59, 57, 56, 55 days Annual – 212, 205, 200, 195 days • Average response time to user-requests – 3, 2.5, 2.5, 2.5 days 3. Product • Datasets in DB – 900, 920,930, 940 • Pre-defined tables on web – 950, 1010, 1020, 1040 • Press releases –212, 216 • Publications –201, 201 • Methodology on web: brief– 120, 140, 140, 140,detailed– 50, 95, 100, 100 • Quality reports on web– 89, 140, 150, 160 +Additional sub-criteriafornational needs,e.g. user requests per year -by reception mode, type of user, SL office, etc. Developing statistical literacy in SL www.stat.gov.lt

  8. Outsourced Usersatisfactionsurveys, 2005–2007 • General – SL visibility & image opinion poll, July, 2005–2007 • Specialised: Public administration, Oct.-Nov. 2005 • Specialised: R&D community, Dec. 2006-Apr. 2007 • Specialised: Secondary schools, May-June, 2007 • Specialised: Business community, November 2007 Plans for 2008 • General – SL visibility and image opinion poll, July 2008 • Specialised: Media, 3Q 2008 • Specialised: Public administration, 4 Q 2008 Developing statistical literacy in SL www.stat.gov.lt

  9. General SL visibility & image opinion poll, 2005–2007 Target group:Population of LT aged 18–65 Territory:95 points represent LT Survey period:July Objective:1. Awareness of population, opinion on availability of statistical information, its quality, CoP-related principles & comparisons. 2. Calculation of Customer satisfaction index Survey method:Standard interview by professional interviewer. Omnibus method Questions:10-11: 5 constant, 1 quality-related + other on topical issues Developing statistical literacy in SL www.stat.gov.lt

  10. Customer satisfaction index Formula produced in 2007 & calculated from constantquestions inuser satisfaction surveys,attributing weights to replies Based on CoP principles and national needs: Clarity + Sufficiency + Reliability / trust + Relevance 4 characteristics= Customer satisfaction index + Awareness, visibility & image 5 characteristics= General customer satisfaction index Developing statistical literacy in SL www.stat.gov.lt

  11. Is statistical information presented clearly? (%) Statistics better understood by respondents aged 46-55 with higher education and highest income, small and large businessmen, managers Developing statistical literacy in SL www.stat.gov.lt

  12. Is statistical informationsufficient?(%) * In 2006 this question was changed into quality, since 2007 – both questions are continued Developing statistical literacy in SL www.stat.gov.lt

  13. What statistical info isrelevant for?(%) Developing statistical literacy in SL www.stat.gov.lt

  14. Do yourely/trust in statistics?(%) Trust (reliability) considerably grew among specialists, civil servants, but fell among workers, technical staff, unemployed, students and pupils Developing statistical literacy in SL www.stat.gov.lt

  15. Did you know about statistics and SL prior to the survey? (%) Awareness - majority of knowing nothing among youngest & oldest respondents with low income, incomplete secondary education, farmers & students Developing statistical literacy in SL www.stat.gov.lt

  16. Customer statisfaction evaluation, 2005-2007 Developing statistical literacy in SL www.stat.gov.lt

  17. Specialised surveys e. g. R&D community survey, 2007 Target group:R&D staff using statistics in institutes, universities, primary data for analysis, articles or lectures Territory:R&D institutions in LT Survey period:Dec. 2006-Apr. 2007 Objective:1. Opinion & needs of Scientific community, researchers. Consultation on Population census questions. 2. Calculation of R&D community satisfaction index Survey method:Sample499 representatives from SL extracted list of institutions, interview by professional interviewer Questions:24: 5 constant, 5 quality-related,9 on censuses + other on topical issues Developing statistical literacy in SL www.stat.gov.lt

  18. e.g., School survey, 2007 Target group:Secondary school teachers Territory:Secondary schools of LT Survey period:May-June, 2007 Objective: identifyusability & understanding of statistical info in schools Survey method:1163schools: basic, secondary, upper-secondary.2 size groups: small (less 270 pupils) & large (270 and more). Sample 240schools. 3 questionnaires for small & 4 for large schools mailed & web-based Questions:18: 10 teaching-oriented + on topical issues Developing statistical literacy in SL www.stat.gov.lt

  19. School survey key results • Response rate79%: 35%rural,65%– town teachers • Teaching matematics (178), informatics (130), geography (90), history (69), economics (45) • SL info used ~ 60%respondents • Resorted to by teachers aged55–65 • Mostly resorting to publications, Libraries & websitewww.stat.gov.lt (*) • Need to attend courses, improve statistical skills, use for teaching • Approve principal scheme ofweb “School corner“ Developing statistical literacy in SL www.stat.gov.lt

  20. Teachers wish to know SL services Developing statistical literacy in SL www.stat.gov.lt

  21. Web ,,School corner“ pages needed byteachers Developing statistical literacy in SL www.stat.gov.lt

  22. Web ,,School corner“ pages needed bypupils Developing statistical literacy in SL www.stat.gov.lt

  23. Motives to study statistics Developing statistical literacy in SL www.stat.gov.lt

  24. Key improvements after user feedback 2005Trainings of public administration New more user friendly website launched (*) User corners introduced in Regional offices 2006 More free information on web Output DB launched (*) Trainings of other user groups R&D community opinion taken into consideration for Census questionnaire Development of order for using primary data for statistical purposes 2007Statistical literacy Action plan Website user-friendliness Regional DB incorporated into Output DB Web School-corner launched(*) Visualisation of statistics (*) Standard training package & training of trainers Developing statistical literacy in SL www.stat.gov.lt

  25. Scope of Literacy project • Best practices. Theory &concept • Literacygaps. LTEducational programmes. School survey • Literacyplansfor individual user group, 2007–2012 • Literacytraditionalmeans (brochures, pens, calendars, meetings, events…) • Literacy onweb. Best practices.Visualisation • Selection & training ofSLexperts – future trainers Developing statistical literacy in SL www.stat.gov.lt

  26. Concept of Statistical literacy agreed by SL Developing statistical literacy in SL www.stat.gov.lt

  27. Literacy Project Activities • Means & types of promotion & training • Pilot “Statistics days” in all counties & districts • Brochure “Statistics ABC for 5-8 classes” • Standard slides for SL staff • Draftweb “School corner” (*), vizualisation (*) • Training of trainers. Standard training packages, invitations, plans of lectures, course evaluation forms • Stat. literacyin SL Strategy 2008–2012 Developing statistical literacy in SL www.stat.gov.lt

  28. Nearest Literacy Project Plans • Joint work withMin. of Education– projects, competitions, awards • Teachers’ competence institute– a course • Institute of Journalism, Vilnius University– a course • Traditional “Statistics days”in schools (end Sept.) in 60 regional offices • User group-relevantpromotion tools, e.g. brochureABC for 9-12 classes, leaflets, calendars • Advanced web“School corner”,continuevisualisation • Definitions for web “School corner” Glossary • Demo versionon usage of SL website & DB • Standard training packagesfor 3 user levels: basic, middle, advanced • Regulartraining & communication eventsfor individual user groups Developing statistical literacy in SL www.stat.gov.lt

  29. Media-related Literacy Events related to key milestones: 2008 Media survey DGINS meeting, Vilnius Specialised media survey Introductory course, Institute of Journalism 2009 90 years to SL 1000 years LT mentioned in annals + Capital of Culture 2010Agro census 2011 Population & Housing Census 2012 First Agro & Population census results +Newly employed journalist invited and trained regularly Developing statistical literacy in SL www.stat.gov.lt

  30. Thank you.Questions are welcome Developing statistical literacy in SL www.stat.gov.lt

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