Investor pitch training 11 & 12. January 2012

1. Investor pitch training 11 & 12. January 2012

2. 3 minutespitch Structure: Opening page The Market, the Problem and the Pain The Painkiller: the Solution and the Benefit The Business Model The Status and Milestones The Team

3. Purpose The purpose of the pitch is to provide: A clear description of your idea A clear description of what context your idea will fit into How are you going to make money? What are your next steps? - and to tell a really good story Hereby you will be able to: Create curiosity and interest Create contacts Set up “real” meetings

4. 1. Opening Page Logo Hey, my name is... My company does .... In 10 words

5. 2. The Market • Describe the market. This could be e.g. • Reduction of households energy • Hospital Medical Device for cancer diagnostics • Describe the problem. This could be e.g. • To much energy is wasted when leaving the lights on • Diagnosis is to un-precise • Describe the Pain. This could be e.g. a) Cost per household is too high b) Patient does not get the treatment • Do a market size estimation

6. 3. The Solution • Tell how your product or service solves the problem • what does it do instead of doing it the “old way” • Tell what the customer will gain from acquiring and using the product or service • Tell how the product or service is better than competitors

7. 4. The Business Model • Tell how you are going to make money e.g. • Fixed product price • Online monthly subscription • Device + disposables e.g. “Razor and blades” • After sales and service • Tell the expected price and price combination • Tell about your expected yearly turnover

8. 5. The Status and Milestones • Where are you now e.g. • Completed α-version in cooperationwithcustomer X • Milestones - what are your next steps e.g • Proof of concept test • Find partner, distributor • Go in to the next market • Other

9. 6. The Team Tell who you are Tell what competences you bring to the team Tell why you make a winner team