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Will You be my Friend? Facebook Friends Vs Real Friends. Do people really do this?. Survey by Universal McCann in March 2008 of 17,000 internet users found: 83% watch video clips, up from 62% in June 07 78% read blogs, up from 66% 57% are now members of a social network
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Do people really do this? Survey by Universal McCann in March 2008 of 17,000 internet users found: • 83% watch video clips, up from 62% in June 07 • 78% read blogs, up from 66% • 57% are now members of a social network • RSS consumption is growing rapidly, up from 15% to 39% • Podcasts are now mainstream, listened to by 48% • Pop. of Australia = 21 million • No. Aussies on Facebook = 3 million IN 1 YEAR
ANMM digtial communication tools MySpace Flickr YouTube 1% Facebook % ANMM content ANMM Blog ANMM Website ANMM eNewsletter 100% Active Passive