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Introduction

Introduction. April 2011. Our Vision. Provide open access to high-quality business education at low-cost on a global scale to historically disadvantaged individuals.

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Introduction

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  1. Introduction April 2011

  2. Our Vision Provide open access to high-quality business education at low-cost on a global scale to historically disadvantaged individuals. Achieved by on-line learning, augmented by face-to-face tutoring by trained business school alumni, delivered through a network of physical hubs provided by our partners.

  3. Education is the most powerful weapon which you can use to change the world. NELSON MANDELA Why Business Bridge?

  4. The Challenge: Delivering high quality business education at low cost and on a global scale Demand Solution • Significant unmet demand for business education from: • Individuals • Employers • Society/Government Business Bridge • On-line self-paced learning • Delivered via our partners’ network of physical hubs • Augmented by face-to-face teaching from business school alumni working pro-bono Supply • Under-provision of business education reflects continuing challenges: • Access • Cost • Scalability 4

  5. Our Approach Method Content Outcome • Blended learning • On-line • Face-to-face sessions • Group work • In-depth course follow-up • 8 week courses • On-line and paper assessment • High quality and action orientated • 4 Courses: • Sales • Marketing & Strategy • Finance • Making Things Happen1 • Full set of: • Knowledge • Relevant skills • Confidence to tackle business challenges • Successful participants leave with a recognised certificate Demanding Learning Commitment… Across Key Content Areas… Maximises Business Capabilities 5 Note: 1 This course comprises project management and HR material

  6. The Business Bridge System Economic Exclusion Economic Inclusion Tutor-led classes On-line learning Pre-course Orientation Screening Test1 Assessment Attend Physical Hub Post-course • Follow-up sessions • On-line tutor discussion boards & social media • Networking events 6 Note: 1 Under development

  7. Who is Business Bridge for? Current target segment Future target segment Aspiring Entrepreneurs • Corporates looking to up-skill entry-level staff • Early stage entrepreneurs • Typically aged 20-35 • Completed secondary education 7

  8. Our Economic Model • BB adds a small margin to cover our operating costs and passes the licensing costs onto the CP Student • BB pays Imparta a license fee to buy a course license for each participant • Students pay a nominal course fee at CP discretion Imparta Business Bridge (BB) Channel Partner (CP) Government Agencies Philanthropic Donations 8

  9. Our Team Richard Hytner Deputy ChairmanSaatchi & Saatchi Worldwide TRUSTEE Prof. Michael Hay London Business School TRUSTEE & PROJECT DIRECTOR David Gardner Former CEOAtari TRUSTEE Daniel Bamford The Business Bridge GLOBAL DEVELOPMENT OFFICER Delia Ndluvo Tax DirectorDeloitte TRUSTEE Dr. Mike Herrington Director of Innovation & Entrepreneurship Centre, GSB, University of Cape Town 9

  10. Q1 Q2 Q3 Q4 Achievements in 2010 Detailed Impact Assessment 60 Student South African Roll-out 1 Core Tutor Pools built in South Africa and Ghana Appointed South African Trustees 50 Student Ghana Pilot2 India 2011 Pilot Agreement 10 Note: 1 With The Business Place, a South African NGO, who were also a key pilot partner; 2 Our pilot partners were Baobab Academy

  11. Our Social Impact To Date Methodology South Africa 2010 Ghana 2010 • Phase 1 (Complete): Benchmark data collection • Phase 2 (March 2011): Begin on-going longitudinal impact tracking • Phase 3 (Q4 2011): Roll-out data collection for18-month, formal PHD research at London Business School • 48% female; 70% aged 18-32 • 92% of participants running a small business • Employ 4 people on av • V high ratings for course relevance, applicability, value-for money. • 97% would recommend to a colleague • Average exam mark of 79% • 44% female; 60% aged 18-32 • 64% of participants running a small business • Employ 4 people on av • V high ratings for course relevance, applicability and value-for money. • 100% would recommend to a colleague • Average exam mark of 81% 11

  12. Alumni Profile Our alumni are active across a diverse range of industries; 50% have been in businesses for over a year 12 Note: 1Sample size of n=47 from 2010 graduates;2As of March 2011

  13. Job Creation 22 jobs created 28% of our graduates created new jobs (22 in total) in the past 4 months 13 Note: 1Sample size of n=47 from 2010 graduates;

  14. Ntandazo: A Job Creator Ntandzo took our How to Win Sales course in 2010, having found generating and keeping clients for his home grocery delivery business tough. His business, based in the Cape Town township of Philippi, runs as a co-operative that sells (and delivers) direct to its customers via sales agents that live locally. He explains that taking BB’s sales course has caused an uplift in sales over the past 4 months, leading to him hiring an extra 8 sales agents. He is proud that he now employs 20 people, all from the township he was born in. 14

  15. Q1 Q2 Q3 Q4 Plans in 2011 100 Student Ghana Roll-Out4 300 Student South African Roll-out 2 50 Student India Pilot (Pune) 1 Scope Academic Impact Assessment Study Build Finance Course (subject to funding) Rural India Pilot (UP) 3 End of Year Impact Assessment 15 Note: 1 With Project Dharma; 2 With 2-3 Channel Partners; 3With KEIT TBI in Uttar Pradesh 4 With Baobab Academy, our 2010 pilot partner

  16. What the Students Said... “I really got so much from the course. It is meant for the man on the street and is very hands-on. You can take away everything you learn in any week and use it in your business straight away.” “This course is helping us run our businesses more efficiently and this feels very empowering. I now sit down and work out what my customers’ needs are and how I can help them.” “Business Bridge was an eye opener. We started our business three months ago but now we know how to approach things, how to approach our customers.” 2009 Cape Town student 2010 Johannesburgstudent 2009 Johannesburg student 16

  17. Developing The Business Bridge Replicating the Model • Develop remaining course • Increase penetration of South African and Ghanaian markets • Roll-Out in India 2012-2015 17

  18. Funding • £325,000 raised to date • Funding sourced from: • The David & Elaine Potter Foundation • Standard Bank • The Joel Joffe Foundation 18

  19. Your Opportunity We have assisted over 150 entrepreneurs to date and have shown that we make a real difference to the people we work with. We are now ready to reach thousands more. With your support we can make it happen. 19

  20. Supplementary Material 20

  21. Course Preparation: Who does what? 21 Note: CP stands for channel partner; BB stands for Business Bridge

  22. Course Recruitment: Who does what? 22 Note: CP stands for channel partner; BB stands for Business Bridge

  23. Course Delivery: Who does what? 23 Note: CP stands for channel partner; BB stands for Business Bridge

  24. Course Follow-up: Who does what? 24 Note: CP stands for channel partner; BB stands for Business Bridge

  25. What the Stakeholders Say... “The concept is excellent, it is certainly much needed in Africa. In South Africa there is definitely a lack of reasonable business training outside of the normal business schools. I really believe that your programme will go a long way to helping build business literacy.” “At the start of the class, several of the delegates raved about the pilot modules they had taken so far. They said that they have found the courses so useful for their businesses” “This project could have a major world impact.” Kim ReyTutor, Johannesburg Professor Juan ElegidoDean, Vice-Chancellor of  Pan-African University Mike HerringtonDirector, Innovation & Entrepreneurship Centre, Graduate School of BusinessUniversity of Cape Town 25

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