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  1. Building Your Marketing System Your instructors: Eman Bu-Rashid

  2. Strategy before tactics • Fill your marketing hourglass • Publish educational content • Create a total web presence • Use a lead generation trio • Make selling a system too • Live by the calendar Marketing is a System

  3. Step 5 Use a lead generation trio

  4. Inbound lead generation • Advertising • Public relations • Referral systems

  5. People love to buy .. But they hate to be sold Give bigger Value

  6. Why advertising? Only medium you control Narrowly targeted Awareness for content Credibility Amplifies your business

  7. Why 2 Step Less ad space Automated follow-up Measurable Higher response Permission based

  8. What content? Free video Free event Free trial eBook How to guide

  9. Anatomy of a direct response ad Single purpose Headline Value proposition Offer Call to action

  10. Headline Offer Headline Value Action

  11. Where to advertise

  12. Small batch direct mail Small Personal Value Follow-up

  13. Track and test

  14. Talk to your customers about ad vehicles • Make a list of all local adv options • Create one compelling offer for content YOUR TURN

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