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2012 Sports Programs Mobile Opportunities Yahoo! Sports | Citizen Sports

2012 Sports Programs Mobile Opportunities Yahoo! Sports | Citizen Sports. New from Yahoo! Mobile: . Poly Ads . Rotate creative with up/down arrows. A whole NEW take on the banner that expands its capability, making it a highly engaging ad unit

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2012 Sports Programs Mobile Opportunities Yahoo! Sports | Citizen Sports

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  1. 2012 Sports Programs Mobile Opportunities Yahoo! Sports | Citizen Sports

  2. New from Yahoo! Mobile: Poly Ads Rotate creative with up/down arrows A whole NEW take on the banner that expands its capability, making it a highly engaging ad unit Auto rotate and 3D presentation of the cube creates a highly "Noticeable" and "Memorable" experience without disrupting the user content experience Increases the messaging capability of the banner unit 4x allowing for multiple executions, allowing Pepsi NEXT to drive to all 3 Facebook apps Works across smartphones and tablets 2 Concept Only; Subject to Change

  3. Yahoo! Connected TV How to Interact with Connected TV Apps With the press of a button on a consumer’s remote control, a dock of Connected TV apps appears at the bottom of the TV screen. Intuitive controls allow users to select the app of their choosing, such as flickr TV. Consumers tune into TV Programming. 1 2 3 Flickr TV app allows consumers to easily browse their photos or videos … … and view in full screen 4 5

  4. Yahoo! Connected TV: Sports App 1.5 million households access Connected TV apps every month. The Sports app is launched an average of 500,000 times per month. Now, for the first time ever, marketers can sponsor this app - one of our most popular on Connected TV. Yahoo! Sports App Custom Branded App The ad unit (exact location TBD), will have a persistent presence within the Y! Sports App as pictured for Travelers Insurance. The ad will be clickable and be able to launch a branded app from the same sponsor. The sponsors logo will also appear within the Yahoo! Sports app promo on the app bar (in a similar fashion as Fidelity appears within the Y! Finance app below).

  5. Yahoo! Connected TV: Branded Apps Branded apps can contain buttons that map to additional information and content from a brand. Additional content can include text, video, games or sweepstakes, ecommerce capabilities and more.

  6. Yahoo! Connected TV Broadcast Interactivity Connected TV can now recognize :30 commercials and automatically prompt users with a call to action that appears at the bottom of their TV screen. When a user responds to this call-to-action, branded apps are launched without disrupting the programming. • Connected TV recognizes tagged commercials and serves a graphical call-to-action at the bottom of the screen. • Users who click “OK” launch a branded app in side bar. • Branded apps can deliver additional content, contain games or sweepstakes, ecommerce capabilities and more. 1 2 3

  7. IntoNow Number One App of the Year

  8. MLB Seasons #1 Companion APP Experience Watching the game is even better with IntoNow. Sponsorship Includes Custom Integration in: All Major League Games* MLB Playoffs All Star Game Across Screen Support with targeted cobranded Media on Mobile and Tablet Sponsorship 250K on cobranded media on mobile and tablet *IntoNow recognizes nationally televised games.

  9. Advertiser Opportunity on IntoNow Custom sponsorship includes a logo placement on the sports module and text placement on the poll. Poll includes images on top and bottom of the panel.

  10. Co-branded promotion on all three screens drives awareness of the campaign and additional branding opportunities Co-branded cross promotion

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