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VT AT Reuse A Marketing Collaboration September 16, 2009 Sharon Alderman VT Assistive Technology Program VT AT Reuse

VT AT Reuse A Marketing Collaboration September 16, 2009 Sharon Alderman VT Assistive Technology Program VT AT Reuse Coordinator 1-888-827-2714. Collaborations. New England Exchange CT, ME, NH, MA, RI. AT Reuse History . From an idea born at the 2006 AT Reuse Conference

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VT AT Reuse A Marketing Collaboration September 16, 2009 Sharon Alderman VT Assistive Technology Program VT AT Reuse

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  1. VT AT Reuse A Marketing Collaboration September 16, 2009 Sharon Alderman VT Assistive Technology Program VT AT Reuse Coordinator 1-888-827-2714

  2. Collaborations New England Exchange CT, ME, NH, MA, RI

  3. AT Reuse History • From an idea born at the 2006 AT Reuse Conference • Vermont officially began using www.getATstuff.com in February 2007 with limited MIG funding. • Hired a coordinator in late October 2007. • Coordinator focus: development & marketing of: • Community exchange www.getATstuff.com & networking • School exchange, Vermont.ATschoolswap.com • VT Medicaid to reuse/recycle AT-DME

  4. Marketing Beginnings Finding our Target Audience • With a good team of people: • AT Act Program administration, staff and consumers • Supporting organizations i.e. Vermont Family Network, Voc RehabVermont, VNA – Home Health and Hospice • Student interns, volunteers! • Brainstormed target audience • Created a materials dissemination (list) • Acquired lists from other partnering organizations • State Licensing Boards on VT Secretary of State’s web-site

  5. Target Audience Find Your Target Audience – Vermont’s Brainstorm Mailing List • AHS Field Service Directors • Communications Task Force • Autism Groups • Hospitals, SNFs Nursing Homes, Assisted Living, Retirement Communities • Area Agencies on Aging, EEE's –edu. • VT Assoc. Business, Industry and Rehab, • Department Of Labor • DOH, Children with Special Health Needs • Disabled Sports orgs., Special Olympics • State Surplus: VA Hospitals • NDAA: www.disabledathletics.org • VASS: VT Adaptive Ski & Sport • 2-1-1, United Ways • Fraternal Organizations - Moose, Elks, Eagles, Masons (Warm Hands Warm Hearts), Shriners • Rotary International • Social Workers • Vets orgs. – Am Legion, VFW • Paralyzed Vets Assoc., Guard & Reserve • Funeral Homes – new idea from out west • Higher Ed disability coordinators • VCIL - Centers for Independent Living • VPIC/ P2P, Now = Vermont Family Network • Faith Groups • OTs, PTs, SLPs • Higher Ed Disability Coordinators • TRIPSCY – University of Vermont • Libraries – Higher Ed and Public Libraries • VNA Home Health and Hospice • ALS Clinic@ FAHC (hospital rehab center) • Disability Orgs. - Heart, Lung, Brain Injury Associations • VT Council Disability Rights • Green Mountain Self Advocates • VT-EDP • VCDHH, DD Council • SILC State Independent Living Council • ReCycle North; VBMX; Solid Waste Districts • Vendors & Manufac. – DME, Auto Dealers, etc

  6. What It Takes…. Brainstormed initial strategies • create and produce materials • request inclusion on organization-vendor • web-sites, • newsletters, • conference brochures Communication is Key!

  7. It Takes a Village... • AT ACT Program support for dissemination & mailings • Administrative • Julie Tucker, VT Assistive Technology Program Director • Administrative assistant • Student intern • Network, Collaborate and C.A.S.E. • Materials Dissemination: • Indicia for non-profit status mailing • Postal Service requirements - Notice 123 • Communication is Key!

  8. Takes a Village...for Marketing Success • Bulk mailings to target audiences • E-mail – introductory letter & offer of materials • Follow up mailings with personal contact • Nation wide Toll Free number on materials • Respond quickly to requests for presentations, interviews and assistance-focus on consumer! • Communication is key!

  9. Examples of Marketing in the AT Reuse Community Vermont AT- DME Reuse Program 2”x3” Sticky Pads With website and Toll free number: extra pads for briefcase !!!

  10. Examples of Marketing in the AT Reuse Community Vermont AT-DME Reuse Program Basic postcard courtesy of Maine Cite

  11. Examples of Marketing in the AT Reuse Community Vermont AT - DME Reuse Program Created for brochure for Regional Conference

  12. AT School Swap created for Vermont Schools

  13. Examples of Marketing in the AT Reuse Community Letters of introduction • can be used for e-mail • or snail mail

  14. Brainstorming for Sustainability How do we keep up – maintain initial efforts?

  15. We are happy to share materialsThank you for joining us! Sharon Alderman VT AT Reuse Project Coordinator Disabilities, Aging and Independent Living 103 South Main Street - Weeks 113 Waterbury, VT 05671-2305 Phone: 802-241-2387 Toll free: 1-888-827-2714 TTY: 802-241-1464 Fax: 802-241-2174 sharon.alderman@ahs.state.vt.us or sharon.alderman@vtfn.org Julie Tucker VT Assistive TechnologyProgram Director Disabilities, Aging and Independent Living 103 South Main Street Waterbury, VT 05671-2305 Phone: 802-241-2672 Toll Free: 800-750-6355 TTY: 802-241-1464 Fax: 802-241-2174 julie.tucker@ahs.state.vt.us Printing of this material supported by the VT Medicaid Infrastructure Grant (11-P-92403-1/04) from the Centers for Medicare and Medicaid Services in collaboration with the Vermont Assistive Technology Program and Vermont Family Network.

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