1 / 12

The Nature of Survey Research

January 19, 2011. The Nature of Survey Research . Objectives. By the end of this meeting, you should be able to: Describe the uses of survey studies. Uses of Polls in Modern Life. Political Polls Market Research Polls Government Surveys Court Surveys Academic Research Media Polls.

ardara
Download Presentation

The Nature of Survey Research

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. January 19, 2011 The Nature of Survey Research

  2. Objectives By the end of this meeting, you should be able to: Describe the uses of survey studies.

  3. Uses of Polls in Modern Life Political Polls Market Research Polls Government Surveys Court Surveys Academic Research Media Polls

  4. What Can Surveys Measure? Attitudes- likes and dislikes Preferences- comparisons of attitudes towards different objects Beliefs- opinions about the state of the world Note: beliefs may be true or untrue Predictions- expectations about the future

  5. What Can Surveys Measure? Facts- recollections of tangible characteristics (number of children, years of schooling, etc. )‏ These could include previous behaviors

  6. Goals of Surveys Prevalence of attitudes, beliefs or behavior Changes over time Differences between groups Casual propositions What did you think of the handgun article?

  7. Research Design Surveys are only one way of collecting information Other choices include: Experiments Aggregate data (which could be lots of surveys)‏ Danger of the ecological fallacy Focus group\audience reaction Deliberative poll

  8. A Few Examples

  9. A Few Examples

  10. A Few ExamplesSource: Pew Center for the People and the Press/Pew Hispanic Center March 2006

  11. A Few Examples Top 10 Programs on Network TV: Week of January 4, 2010 (Nielsen) Rank Program Network Rating Viewers (000) 1 NBC NFL PLAYOFF GAME 2(S) NBC 18.0 32,124 2 2010 CITI BCS NAT CHMP GM(S) ABC 17.2 30,776 3 NBC NFL PLAYOFF PRE-KICK2(S) NBC 15.6 26,978 4 FOX NFC WILDCARD POST GME(S) FOX 14.0 25,180 5 NCIS CBS 12.9 21,372 6 NCIS: LOS ANGELES CBS 11.0 18,070 7 BCS CHAMPIONSHIP PRE-GAME(S) ABC 10.0 17,278 8 GOOD WIFE, THE CBS 9.0 13,975 9 DESPERATE HOUSEWIVES ABC 8.8 14,025 10 TOSTITOS FIESTA BOWL(S) FOX 8.2 13,819

  12. For next time: Read WKB Chapter 2

More Related