2009. 9

1. 대외비 OfficeServ Version 4.40 Sales Guide Part I 2009. 9 Revision 1.0 2009. 02 IP PBX International Sales Group

2. IP Phone and UC Two big changes in our business

3. IP TDM Increasing IP Phone Attachment in Key/Hybrid System (2008)

4. Driving factor for IP Phone attachment SIP trunk make IP Phone more economic and suitable than Digital Phone • SIP Trunk (SIP Connection) is a service offered by an ITSP (Internet • Telephony Service Provider) that connects a company's PBX to the ordinary telephone system (PSTN) via Internet using the SIP VoIP standard. Media Gateway Digital Phone IP Phone

5. Driving factor for IP Phone attachment More VoIP devices make IP Phone more economic and suitable solution PC Softphone WiFi Phone AP PDA Softphone Dual Mode Cellular Phone Media Gateway Digital Phone IP Phone Communication enabled Business Applications

6. Driving factor for IP Phone attachment IP Phone is not just a phone, IP Phone is a tool Save your time and Give you Productivity Recognize who is calling before starting conversation Check missed/send/received call and click to call Search and Call at the phone book View recorded Video or stream • Built in XML Browse enable you • Integrate with Business application • ( Database, ERP system and more) • Subscribe web service • (Weather, Stock, News and more) • Customize phone for your business • (Hotel, School, Bank and more)

7. WORLD UC Applications Market Value (Excluding Installation & Maintenance), By Technology, End User Levels, US$ Millions Web 10690 Conferencing 9509 26% Video 8421 Conferencing 26% 7422 27% 6532 Audio 27% Conferencing 5755 5075 27% 46% 26% 45% Enterprise 3949 26% 43% Instant 41% 3259 Messaging 39% 25% 37% 34% 24% 3% 3% Unified 3% 31% 3% 3% 10% 30% 4% 4% 11% Messaging 11% 11% 4% 12% 13% 13% 14% 14% 8% 8% 8% 8% 8% 7% 7% 8% 7% 15% 13% 11% 21% 18% 10% 9% 8% 7% Voicemail 2005 2006 2007 2008 2009 2010 2011 2012 2013 Increasing UC Market Size Source : MZA (2008)

8. UC market Driver / Trends Organizations are aiming for more cost effective means of communicating to provide a competitive edge especially in the current economic climate Economic Slowdown The business environment is becoming increasingly global and dispersed, thus companies are requiring means of communicating and collaborating that are able to deal with this type of environment Changing Business Environment Shift to IP Organizations now have VoIP networks which are able to fully support UC applications. The next step for these companies is to consider the applications that can be layered on top of these networks. Technology Giants Increasing Prevalence in the Market Vendors such as Microsoft and Cisco are increasing their presence in the market, and thus customer awareness/education regarding UC is growing Complete UC Solutions The different applications that form UC are now increasingly being sold as suites (whether it is all through one manufacturer or via manufacturers solutions interoperating as opposed to individual solutions). When combined into clearly priced bundles, these solutions are more effective and easier for enterprises (as well as the channel) to understand and deploy the technology. Source : MZA (2008)

9. UC End User Survey Responses Which UC Functions Provide the Most Use ? Source : UCStrategies.com End User Productivity Study June 2008

10. Our Approach New IP Phone Line Up New Productivity/Collaboration Solution New Multi-function Media Card New OfficeServ V4.40 SW

11. Our Approach New IP Phone Line Up New Productivity/Collaboration Solution New Multi-function Media Card New OfficeServ V4.40 SW

12. Concept Integrating OfficeServ Communicator • Enable Video Call integrated with OfficeServ Communicator • Click to Call, Vide/Audio Recording, and Photo Album • Presence, Buddy List • Large, adjustable graphical display • Easy multi-line navigation • Supervision icons • High fidelity voice quality (G.722 Codec) • High quality loudspeaker and microphones • Full duplex hands-free • Open API of XML Brower Rich visual information Superior Sound Quality Integrating 3-rd party Application

13. SMT-i5243 • Adjustable graphical color display • 4.3” color TFT LCD • 480*272 pixels • Bluetooth Connectivity (USB Dongle) • Video Call (USB Camera)* • IM/Presence • Voice/Video Call recording (to PC) • 14 Programmable Keys • 33 Feature Keys (including 5 soft keys) • G.722 wideband Codec • XML Browser • Screen Saver • Headset Jack • Synchronized Phone book and Call log to OS Communicator

14. SMT-i5240* • Adjustable graphical color display • 4.3” color TFT LCD • 480*272 pixels • IM/Presence • Voice Call recording (to PC) Scheduled • 14 Programmable Keys • 33 Feature Keys (including 5 soft keys) • G.722 wideband Codec • XML Browser • Screen Saver • Synchronized Phone book and Call log to OS Communicator * SMT-i5240 is on development stage, it will not be launched with SMT-i3100/5220/5243

15. SMT-i5220 • Adjustable Black and White display • 3.2 inch B/W LCD • 128 x 96 pixels • IM/Presence • Phone Book and Call Logs • 14 Programmable Keys • 33 Feature Keys (including 5 soft keys) • G.722 wideband Codec • XML Browser (Text Only) • Screen Saver • Synchronized Phone book and Call log to OS Communicator

16. SMT-i3100 • Adjustable graphical B/W display • 4 line • Phone Book and Call Logs up to 100 entries • 5 Programmable Keys • 9 Feature Keys (including 3 soft keys) • 2 Ethernet Switch ports • PoE (802.38af) • Speaker Phone • Message Waiting Indicator

17. SMT-i5264, SMT-A52GE • SMT-i5246 IP AOM • 64 Buttons DSS/BLF • Integrating with SMT-i5220/5240/5243 • SMT-A52GE • 2 ports 10/100/1000 BASE-T RJ45 • (1 for Gb Lan, 1 for Gb PC) • 1 ports 10/100 BASE-TX RJ-45 • (for IP Phone connection) • PoE for Gb LAN • Separate Power Adaptor

18. SMT-i Series Comparison Chart Scheduled • i5200 series Common Specification : 2 Ethernet, Wideband Codec (G.722), XML Browser (UC Simple is Text based)

19. SMT-i Series Comparison Chart

20. SMT-i3100 Display and Keys Idle Display Main Menu Display Service Menu Display

21. SMT-i5243 Keys

22. SMT-i5243 Display Server Connection Headset usage Missed Call Instant Message Lock Forward DND Recording PC Connection Status Display Main Display Menu Display

23. Our Approach New IP Phone Line Up New Productivity/Collaboration Solution New Multi-function Media Card New OfficeServ V4.40 SW

24. Concept Softphone Call Video Conferene Easy Set Messenger • Integrating UI • Integrating Contact List • Improve Productivity Client Integration

25. Main Screen Menu Bar Buddy List OfficeServ Communicator Components • No Server (Link) Program needed for Softphone and New IP Phone • Operate with New UC IP Phone (SMT-i5200 series) • Same design concept with SMT-i5200 series OfficeServ Solutions OfficeServ Communicator

26. OfficeServ Communicator Components

27. UC Basic Module Configuration Softphone Mode UC Phone Mode • No Server Program needed for Softphone and UC Call Manager Mode OS Messenger System OS V4.40 or Higher Softphone User License UC Phone User License OS 7xxx TCP/IP Client Program OfficeServ Communicator Software SMT-i3100 SMT-i5220 SMT-i5243

28. UC Basic Module Main Control Screen Single window for managing your communications and notifications… Recognize dialing / ringing/ call status visually Start / End/ Redial / Hold/ Transfer / Pick Up a call by clicking an icon

29. UC Basic Module Contact List Find contacts quickly and easily with combined directory searching Start a call via any number (Office, Mobile etc) directly by one click

30. UC Basic Module Record* the conversation and control the call by one clicking View detailed contact information and call history before or during conversation Memo and save important information during conversation * Audio Recording on the PC is possible only on SMT-i5243 IP Phone at the moment

31. view detailed called party information UC Basic Module With attached PC camera you can start video* call and save the conversation to your PC * Video Call and recording on the PC is not available at SMT-i3100. It will be implemented on future version of software

32. UC Basic Module Video Record Audio Record Memo *Audio Recording on the PC is possible only on SMT-i5243 IP Phone at the moment *Video Recording on the PC is not possible on SMT-i3100 at the moment Call Logs Check sent, received, and missed call during absent Review the recorded memo, audio, and video conversation related to each call Start communication directly on the logs

33. UC Basic Module Manage Contact List Import/Export MS Outlook Contacts List to OS Communicator Contacts Import LDAP directory Import/ Export any contact list formatted MS EXCEL Import/Export contact list to/from SMT-i5220/5243

34. UC Basic Module

35. UC Basic Module Phone Contents Management Manage SMT-i5243 background display, Screensaver, and Ring tone at Communicator

36. OS-Link ITP-5121D ITP-5107S ITP-5112L Basic Module Configuration Basic Module is same as OS Call except Client Software OS Call User License • System • OS V4.40 • or Higher OS 7xxx TCP/IP Server Program OfficeServ Link Software Telecom Line Digital Phone SLT Client Program OfficeServ Communicator Software ITP-5114D

37. Basic Module Main Control Screen Single window for managing your communications and notifications… Recognize dialing / ringing/ call status visually Start / End/ Redial / Hold/ Transfer / Pick Up a call by clicking an icon

38. Basic Module Contact List Find contacts quickly and easily with combined directory searching Start a call via any number (Office, Mobile etc) directly by one click

39. Basic Module Control the call by one clicking View detailed contact information and call history before or during conversation Memo and save important information during conversation

40. Basic Module Memo Call Logs Check sent, received, and missed call during absent Review the recorded memo related to each call Start communication directly on the logs

41. Basic Module Manage Contact List Import/Export MS Outlook Contacts List to OS Communicator Contacts Import LDAP directory Import/ Export any contact list formatted MS EXCEL

42. Collaboration Module Configuration Collaboration Module is add on Module to Basic or UC Basic Module Basic or UC Basic Module configuration to work with Collaboration Module may not shown on this diagram properly PC Collaboration User License UC Collaboration User License • System • OS V4.40 • or Higher OS Messenger OS 7xxx OS-Link Server Program . OfficeServ Link Software . OfficeServ Messenger Software Telecom Line TCP/IP Digital Phone SMT-i5243 IP-Phone UC Collaboration Mode work only on the SMT-i5243 No Client Software needed for UC Collaboration mode Client Program (PC Collaboration Mode) OfficeServ Communicator Software

43. PC Collaboration Mode Check contact presence not only phone’s status before trying to communicate Don’t waste time reaching contact! John’s phone is idle and he is online state, I can make a call, start a chat, or send a e-mail by clicking Roberto’s phone is idle but he is on the meeting, I will send a e-mail for the issues Louie is on the phone, and he is online state, I will start a chat for the urgent issues Joseph is on the phone, and he doesn’t want to be bothered, I will contact him later

44. PC Collaboration Mode Collaborate with Contacts by Instant Message, Audio, Video or all of them Conferencing up to 5 members without additional server Collaborate up to 5 members wherever they are located Save the collaborating work (Instant Message, Audio, and Video) Share the files during conferencing

45. PC Collaboration Mode White Board View the same documents (any type of documents) with conference participants Any participant add comments on the same display and share the information Save the whiteboard including the memo

46. UC Collaboration Mode Check contact presence not only phone’s status on the phone before trying to communicate Send Instant Messaging or Call by Clicking on the Phone

47. Our Approach New IP Phone Line Up New Productivity/Collaboration Solution New Multi-function Media Card New OfficeServ V4.40 SW

48. Concept Replace current MGI card • Support maximum 16 Voice Codec channels • Any combination of G.711, G.723, and G.729(a) • Same features MGI-16 has • Add MPS (Media Proxy Server) feature • Enable not using voice compression for IP extension to IP trunk • Enable not using voice compression for local IP extension to remote IP extension • Cheaper than current MGI card and competitor’s Voice Compression card • Help customer adopt VoIP solution with reasonable price comparing with TDM Support least use of voice compression Competitive Price

49. New Multi Function Media Card *MPS and MFR of OAS card doesn’t work on OS7100 system, MP10a has 8 channel MPS and MFR for Exclusive Mobex

50. MPS (Media Proxy Server) • MPS is the feature redirecting RTP stream (Voice/Video over IP Call) without Voice Compression resources (MGI Channel) • OfficeServ 7030/7070/7100 : 8 MPS* calls are built in the System • OfficeServ 7200/7400 : 32 MPS** calls per OAS card ** There is no limitation of OAS card number installing in the system • Benefit to Customer using MPS instead of MGI channel • Voice quality degrading of MGI channel can be removed • Customer can save money as MPS feature is free but MGI channel is priced For Video Call, 2MPS resources would be consumed * 4MPS video calls for OS7030/707/7100 ** 16MPS video calls for OAS card of OS7200/7400