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Social Media and the Meaning of Love

Social Media and the Meaning of Love. A Web 2.0 Roundtable. About Marci De Vries. Veteran of the Web since 1998 Social Media Expert Founded and sold two social media companies Developed and monetized proprietary blog distribution software Created and monetized Social Press Room concept

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Social Media and the Meaning of Love

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  1. Social Media and the Meaning of Love A Web 2.0 Roundtable

  2. About Marci De Vries • Veteran of the Web since 1998 • Social Media Expert • Founded and sold two social media companies • Developed and monetized proprietary blog distribution software • Created and monetized Social Press Room concept • Worked with nearly 100 companies nationwide • Paid lecturer nationwide on Social Media • President-elect for the Baltimore Chapter of the American Marketing Association • Top 40 under 40 BBJ/Baltimore Magazine • Professional blogger

  3. About Marci De Vries • Sample Social Media Client List: • Home Depot • Target • John Deere • Johns Hopkins School of Public Health • IWIF • NAIOP • American Institute for Architects • St. John Properties • PHH Arval • Finnegan Henderson • Sandy Spring Bank • 1st Mariner Bank • AMA Baltimore

  4. Today’s Agenda • Using “Love” as a branding metric • Human emotion meets Technology • Does Brand Love = Money (and should it?) • The Future of socializing on the Web

  5. Social Media Venues

  6. “Love” as a branding metric

  7. Love as Brand What are we trying to accomplish?

  8. Love as Brand Image Courtesy of Saatchi

  9. Love as Brand What is Brand (courtesy of Seth Godin) Consumer’s perspective: What to Emotional Payoff = BrandExpect of Expectation Web does this quicker, better, and cheaper than other venues.

  10. Love as Brand Social Contact integrated into all online communication

  11. Love as Brand Social Contact integration results, AMABALTIMORE.org

  12. Human Emotion Meets Technology

  13. Human Emotion Meets Technology What companies are starting to think about: - The loudest voice doesn’t always win - Employees’ personal brand + Company brand - Customer’s personal brand

  14. Human Emotion Meets Technology Take a deep breath… Fan Page

  15. Human Emotion Meets Technology

  16. Human Emotion Meets Technology

  17. Does Love = Money And should it?

  18. Does Love = Money (and should it)?

  19. Does Love = Money (and should it)?

  20. Does Love = Money (and should it)?

  21. Does Love = Money (and should it)?

  22. Does Love = Money (and should it)? 64,500 votes in 7 days

  23. Does Love = Money (and should it)? Q1, 2009 78,000 page views 18,700 visitors Content shares for “What is a Variable Annuity” 211/month

  24. Does Love = Money (and should it)? My Blog Define Success

  25. The Future of Socializing Online

  26. The Future of Socializing Online P=Producer C=Consumer

  27. The Future of Socializing Online In a nutshell: • Web 1.0  is like buying a can of Campbell's Soup • Web 2.0 is like making homemade soup and inviting your soup-loving friends over • The semantic web is like having a dinner party, knowing that Tom is allergic to gluten, Sally is away ‘til next Thursday and Bob is vegetarian. • Semantic Web = The Web will compute “love” on our behalf

  28. The Future of Socializing Online “Online” will also mean “my phone is turned on” Social media integrated into phones Small Screen = new graphic design • Think “Click to call” • Think “Never alone” • In-Store Online Research • Mobile coupons • “Short Code” (text YES to 33445) • Barcode Photos Targeting accurate to 3 FEET

  29. Thank youMarci De VriesMDV InteractivePhone: 443-858-7392www.mdvinteractive.com But enough about me… Let’s talk about you.

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