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Mart Withers Sr. Director of Product Marketing

Mart Withers Sr. Director of Product Marketing. Joint Marketing Opportunities and Resources. How to Succeed. Please mute your phones This is an interactive session—Please ask questions! Opportunity to improve. Discussion Topics. Adding reference stories What’s new since GPS 2011

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Mart Withers Sr. Director of Product Marketing

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  1. Mart Withers Sr. Director of Product Marketing

  2. Joint Marketing Opportunities and Resources

  3. How to Succeed Please mute your phones This is an interactive session—Please ask questions! Opportunity to improve

  4. Discussion Topics Adding reference stories What’s new since GPS 2011 What’s coming for 2012 Questions and answers

  5. Adding Reference Stories ? • Need more references! • Adobe • Autodesk • HP We have great reference stories around the globe. • IC³ • MeasureUp • MOS

  6. Marketing Organization

  7. Marketing Organization Strategy & Messaging

  8. Marketing Organization Tactics & Execution Teresa Harry Events

  9. “Rise to the Challenge” Campaign

  10. Rise to the challenge → e-Skills

  11. New Adobe Resources for CS6 Release • Success story video • Written success stories • Campus and classroom license datasheet • Certification datasheets • Folder • Program overview datasheet • Frequently asked questions • Objective domains • Poster • “Make Your Mark” campaign • ACA World Championship

  12. New Autodesk Resources • Marketing Materials: • Overview datasheet • FAQ • Sales sheet • Posters • Customer presentation • Campaigns • Rise to the Challenge • Higher Ed • Dare to Create 

  13. New Videos

  14. New ATA Marketing Resources for Launch 4-part campaign Launch and DMU videos Poster and sticker Customer presentation Datasheet Sales battlecard Certification datasheets 5 customer references Student website HP Remote Labs demo Sales guide Sales training Student video

  15. New IC³ Resources for GS4 Launch • Success story video • Written success stories • Certification datasheets • Frequently asked questions • Program overview datasheets • General • Secondary • Post-secondary • Poster

  16. New MOS Resources • Partner Marketing Kit for Office 365 • Productivity student (500 corporation) • Campaigns • “Rise to the Challenge” • Student pilot  • Spring Finals • IAAP • Lead the Way

  17. New MTA Resources • Campaigns: • “Rise to the Challenge” • “Spring Finals” • Higher Ed • Back to School • Marketing Materials: • Overview datasheet • FAQ • Posters • Customer presentation • Certification stack

  18. New Marketing Resources – Persona Profiles

  19. Marketing Resource Library certiport.com/MRL

  20. New Corporate Materials

  21. Coming Soon: Campaign Usage Guides • Campaigns that can be leveraged around the world • Overview & Objectives • Target Audiences & Pain Points • Messaging & Offers • Deliverables • Timelines • Access to Campaign deliverables and documents

  22. Campaign Usage Guides

  23. Questions and Answers What materials would you like to be available? How do you want to be notified of new resources? What do you like / dislike about the weekly newsletters? Quarterly product briefings?

  24. Thank You

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