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Social Science Integration & NOAA/NWS

Social Science Integration & NOAA/NWS. Jennifer M. Sprague SPP National Weather Service Vankita Brown, Ph.D. OCWWS National Weather Service. August 5, 2013. Towards Integration Operations & Decision-Making. NOAA Social Science Needs Assessment Risk Communication

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Social Science Integration & NOAA/NWS

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  1. Social Science Integration & NOAA/NWS Jennifer M. Sprague SPP National Weather Service VankitaBrown, Ph.D. OCWWS National Weather Service • August 5, 2013

  2. Towards IntegrationOperations & Decision-Making • NOAA Social Science Needs Assessment • Risk Communication • Economic Valuation • NOAA Social Science Tiger Team • Budget and Workforce Realities • Part of NOAA/NWS Dialogue and Message • Weather-Ready Nation • Forethought, not Afterthought

  3. Towards IntegrationResearch • Joint NWS & OAR WRN Research Awards • Sandy Assessment & Sandy Supplemental • Storm Surge Research • Hazards Simplification • CR Impacts Based Warnings • Internal & External Leveraging

  4. Weather-Ready NationVision • The end goal of a “Weather-Ready Nation” is to help people make better decisions with better information. • Society’s ability to prepare for natural disasters requires a societal response equal to the risk. R&D • R2O • O2R SOCIETAL RESPONSE EQUAL TO RISK

  5. National Weather Service • Social Science Projects • @ NCAS

  6. NOAA’s Center for Atmospheric Science (NCAS) • Cooperative Science Center (CSC) • Howard University (lead institution) • Jackson State University • University of Texas at El Paso • University of Puerto Rico at Mayaquez • University of Maryland College Park • State University of New York at Albany

  7. Social Science Projects • National Disaster Risk Communication Social and Behavior Research • Dr. Terri Adams-Fuller, Dr. Carolyn Stroman, Michelle Dovil, Rita Jacobs (OAR) • 5 focus groups (two more in Fall) • Houston, TX; Birmingham, AL; San Juan, PR; Washington, DC; New York City • Survey Development

  8. Social Science Projects • Heat Project • Internal Assessment • Focus Groups • Dr. Terri Adams-Fuller, Dr. Carolyn Stroman, Michelle Dovil, Rita Jacobs • Assessment of NWS Heat Outreach Materials • Dr. Tia Tyree et al. • External Assessment • HU Capstone Communications Laboratory

  9. Social Science Projects • Survey to ESL/Spanish Speaking Customers • Customer Satisfaction Survey • Service Assessments • Social Media use Among African Americans • Dr. Crystal Adkisson

  10. Questions and Discussion Jennifer Sprague Jennifer.sprague@noaa.gov Vankita Brown Vankita.brown@noaa.gov www.weather.gov www.noaa.gov/wrn

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