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Staying Professional in the Electronic Market Place: Managing Your On-Line Persona

Staying Professional in the Electronic Market Place: Managing Your On-Line Persona. Vic Massaglia and Laura Diercks. Agenda. On-Line Persona Introduction to Social Networking Blogs Social Networking Sites Considerations Professionalism Student Thoughts Discussion. ‘Gotta Feel Connected’.

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Staying Professional in the Electronic Market Place: Managing Your On-Line Persona

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  1. Staying Professional in the Electronic Market Place:Managing Your On-Line Persona Vic Massaglia and Laura Diercks

  2. Agenda • On-Line Persona • Introduction to Social Networking • Blogs • Social Networking Sites • Considerations • Professionalism • Student Thoughts • Discussion

  3. ‘Gotta Feel Connected’

  4. Worldwide Confessional • “We think that confession is good for the soul, and this no longer means whispering to a priest in a dark booth. It means telling everyone about your experiences and feelings, no matter how distasteful.” -- Generation Me, by Jean Twenge

  5. Good stuff… Socializing Learning social rules Decorating profiles Exploring identity Writing blogs Writing software code Risk assessment Dating Networking Discovering music Producing & editing videos Discussing interests Social & political activism Keeping in touch with friends long-term Buying/Selling Job searching What are we doingin there?

  6. Neutral or bad stuff… Seeking validation Competing in a popularity contest Venting/complaining Showing off Dating Bullying Defaming Pulling pranks Getting even Impersonating Stalking What are we doingin there?

  7. Blogs

  8. Site Meter

  9. Second Life • http://www.youtube.com/watch?v=aFuNFRie8wA • 1,682,527 people logged on in the last 60 days • Mostly 25-34 year olds • 60 schools and universities • Harvard -Pepperdine • Ohio University -Stanford • Vassar -NYU • Businesses • 20th Century Fox -Adidas Reebok • Dell -Disney • Mazda -Wells Fargo

  10. Social Networking Sites

  11. Numbers

  12. However! Miss New Jersey! • HEADLINE: “New Naughty Miss New Jersey Photos Surface” "These pictures were meant for my friends and myself." Amy Polumbo responds to viewers' questions on TODAY http://www.msnbc.msn.com/id/19725822/

  13. These sites can be good too! • Finding a job on MySpace • Finding a roommate on Facebook

  14. So What Can I Do? • Be aware of your online persona • Google yourself-what comes up? • Google Alert • Search Blogs for your name • Technorati • Ice Rocket • Google Blog Search • Zuula • Blog Search Engine

  15. U of M Students Polled • 2nd and 3rd year Law Students • 2nd year CSPP Students • Psych undergrads

  16. Student Use • U of M students: • Primarily for personal use-to stay in contact with friends and family • Facebook and MySpace most popular • Security settings used to limit profiles • Lewd pictures and excessive alcohol use seen as inappropriate • Do NOT think employers should be involved

  17. Student Opinion • Might be ok for student to initiate • Reserve “friendships” for peers • Different with TA’s because closer in age • “too much one-way self-disclosure” • “inappropriate to be "friends" with some but not all of your students if you're grading their tests and papers, like preferential treatment” -U of M Senior • “We are friendly, but not friends “-U of M grad student • Favor e-mailing if they want to stay in contact

  18. What are you doing? • Personal Use • Professional Use

  19. What's the best option? Business as Usual Proactive Strategy

  20. Discussion • Where do you fall on the spectrum??? • What should be advising our students? Personal -------------------------- Professional

  21. Discussion/Questions?

  22. Let’s Continue the Discussion Victor C. Massaglia, M.A.Career AdvisorCareer & Professional Development CenterUniversity of Minnesota Law SchoolMondale Hall - Room 96229 19th Avenue SouthMinneapolis, MN 55455P: 612/626-8108; F: 612/626-7720www.law.umn.edu (website)https://law-umn-csm.symplicity.com/ (Link for students & employers)http://blog.lib.umn.edu/lawcso/vocare/ (blog)

  23. Special Thanks to… • U of M Students • Dana Bartocci, Esq. and Nora Klaphake, Esq. at Maslon Edelman Borman & Brand L.L.P. • Laura Diercks (student) • Alicia Hudelson (student) • Jessica Beerbower (student) • Ivan Ludmer (student) • Darcy Sherman (student) • Bree Richards (student) • Anne Collier Co-Director BlogSafety.com • Susannah DiamondLecturer, Creative DevelopmentLearning and Teaching InstituteSheffield Hallam University

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