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Air to Ground Connectivity Session: Introduction Moderator: Esteban Gomez-Barquero

Air to Ground Connectivity Session: Introduction Moderator: Esteban Gomez-Barquero. INTRODUCTION. Passengers. Airlines. IFE - A/G Connectivity Options as in ground. expectations. Connectivity Service Providers. IFE-AVOD Active selection Huge content. IFE Passive

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Air to Ground Connectivity Session: Introduction Moderator: Esteban Gomez-Barquero

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  1. Air to Ground Connectivity Session: Introduction Moderator: Esteban Gomez-Barquero INTRODUCTION

  2. Passengers Airlines IFE - A/G Connectivity Options as in ground expectations Connectivity Service Providers IFE-AVOD Active selection Huge content IFE Passive Basic content Contents and Applications providers time INTRODUCTION

  3. Objectives: • Latest in aircraft connectivity • Benefits and challenges • Regulatory and certification issues • Passenger expectations and social issues • Risks involved both economics and product offering • Future of connectivity and applications What is the approach that best matches each airline customer product design? INTRODUCTION

  4. SPEAKERS

  5. … from the standpoint of airlines Presented by: Esteban Gomez-Barquero AIRLINE VIEWS

  6. BACKGROUND • For a certain time there have been a lot of news about onboard connectivity cellphones, full email, internet, live TV… • Various Service Providers with different service offerings • Several proposals for trials • Announcements for fleet deployment AIRLINE: SOME QUESTIONS • Does it really work? • What are the benefits? Passengers and Airline • Impact on passenger on board services • Costs: investments, operational, tariffs and fares • Risks: lessons learned from previous experiences, Business Case • Which one is my solution, What is needed? AIRLINE VIEWS

  7. UTILITY ( + ) ( - ) Long haul Short haul IMPACT ON AIRLINE PERCEPTION Positive No influence Negative PUBLIC Favourable Against Europe US CELLPHONES ON BOARD Many organizations interested • Private research, magazines, etc • Airline research • Service Providers • U.S. FCC public consultation • Credit card organizations Different results Europe / North America • More interest in Europe for cellphones • Negative impact on airline: much lower in Europe PASSENGER PERCEPTION

  8. Cabin Communications: • Interference • Legal authorizations • Legal coverage • Satellite Communications: • Bandwith needed • Capacity offered • Bands ( L, Ku) • “Resellers” Pico Cell System Satcom equipment & antenna WiFi System WiFi Hot spots Cabin antenna leaky feeder Cockpit On-Off control Crew control panel Air / ground antenna On Board Cellphones and WiFi devices Terrestrial cellphones Terrestrial A/G station Ground infrastructure Terrestrial Mobile Operators Terrestrial fixed line subscriber telephones Terrestrial Satellite Station Ground infrastructure Terrestrial Public Telephone Operators ON BOARD CONNECTIVITY SERVICE OPERATORS NETWORKS Data terminals Internet Network Email, web browsing Content Providers Live TV, news, apps CONFIGURATION

  9. At each country Civil Aviation Authorities as well as Communications Authorities must sign/issue Technical approval At each individual State Communications Authorities must issue Country licenses Technical interference with aircraft systems Technical interference with earth mobile stations Minimum protection height Over flown Registration country Over flown Other country Country A Country B Country C Country D Country E Aviation Community Worldwide: ICAO, IATA, REGULATORY

  10. Voice vs data • Ring tones and Voice level seems to be more noisy ever if it s VoIP • Usually ring tones for messaging are shorter and not so annoying • Data, no ring tones, nor voice noise Simultaneous calls • Add more noise (in an already noise environment) • Frustration if access cannot be gained easily • Size of the aircraft: Does the number of seats has an impact? Crew management capabilities • What extra workload would be expected? • What is the opinion of airlines? SOCIAL ISSUES

  11. CELL PHONE TYPE • Voice and messaging • Cellphone type access GSM • SMS messaging • Data • Cellphone type access (GPRS, 3G, CDMA,UMTS) • Terminals Mobile cellphones Blackberry types • Fares • Mobile services roaming • Contents • Downloading WIFI TYPE • Voice and messaging • Voice over IP (data) • Data • WiFi type access (802.11 a/b/g to 802.11 n) • Terminals Mobile cellphones WiFi equipped WiFi equipped laptops/PEDS • Fares • Data fares access web • Contents • Downloading Smartphones 4G- WIFI- Bluetooth WHICH SERVICE

  12. Investment • Key elements to motivate the investment and investors • Participants, risks and capital recovery • Market risks: movements to reduce fares, impact on traffic • Obsolescence of technology Operational costs • Maintenance, strict quality service • Marketing, before and in flight Revenues, Return On Investment • Who takes the responsibility to keep the “Business” economically alive • Breakeven point ECONOMICS

  13. It is going to happen, but WHEN to start? ECONOMICS & RISKS ROI, Breakeven, Market fares, traffic Airline impact INSTALLATION Certifications Time to install, stop time Availability WHICH SERVICE Cellphone / WiFi / Dual Contents?, Added values? REGULATORY Aircraft certifications Countries over flown QUESTIONS

  14. SPEAKERS

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