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A creative process (Smart Strategies)

A creative process (Smart Strategies). Let men sell milk. A break through strategy of Dutch Mill Co. Ltd. Learning & Growth. Promote image of “Dutchie Boy and Dutch Milk Girl” Recruit men to join direct sale force in 6 pilot provinces

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A creative process (Smart Strategies)

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  1. A creative process(Smart Strategies)

  2. Let men sell milk A break through strategy of Dutch Mill Co. Ltd.

  3. Learning & Growth • Promote image of “Dutchie Boy and Dutch Milk Girl” • Recruit men to join direct sale force in 6 pilot provinces • Retrain milk agents on buddy direct sale team on “ double territory occupancy” • Train direct sale force to work in pair.

  4. Operations/ Process • Change from single territory occupancy to double expanded territory occupancy • Gender balanced team • Revise commission & bonus system to encourage sale team to cover more customers • Create a team bonus on top on individual performance bonus

  5. Finance • Promote Smart Direct Sale Agent Program • Young Entrepreneurs • Young Investors • Invest in Logistics and customer services • Buy more local advertisement channels

  6. Customers • Expand customer-based of direct sale to include: • Convenience Stores • Construction Sites • Hotels, Motels • Night Clubs • Dutchie Boy and Dutch Mill Girl Road Show • Maintain premium price but add values to products

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