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Beginner Round: Email Basics & HTML

Beginner Round: Email Basics & HTML. Rebecca Giddings Keenan Perry. Session starters. Please silence all cell phones Please hold questions for question breaks Please state your name and organization when asking a question

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Beginner Round: Email Basics & HTML

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  1. Beginner Round:Email Basics & HTML Rebecca Giddings Keenan Perry

  2. Session starters Please silence all cell phones Please hold questions for question breaks Please state your name and organizationwhen asking a question PowerPoints and handouts are available at www.csoresearch.com/csoconference Sit back, relax and let’s have some fun!

  3. Overview • Subject line best practices • Email best practices – content & formatting • How to navigate HTML • “Quick and dirty” HTML email demo • HTML memo demo • Q&A

  4. Subject Line Best Practices • 50 characters or less • Concise & informative – but show your personality! • Avoid spam filters: • ALL CAPS • Multiple punctuation!!! • Dollar signs $ • “Spammy” language – “free,” “percent off,” “act now”

  5. Subject Line Best Practices • xToo long: 106 characters • xBoring! • xImportant information is toward the end 35% of email recipients open email based on the subject line alone (Jay Baer, Convince & Convert News) • Shorter: 49 characters •  Actionable •  Concise •  Shorter: 51 characters •  Catchy •  Relevant •  Informative

  6. Email Best Practices - Content • Use common sense! • Communicate: • Clearly • Succinctly • Consistently • With personality • Keep most important content “above the fold” • Include a call to action • Include physical address in the footer • Unsubscribe option • Test, test, test!!! the “fold”

  7. Email Best Practices – the bad Are you excited to read this??? After reading it, do you have a clear picture of what to do?

  8. Email Best Practices – the ugly Yes, I’ve seen emails like this. Just don’t let them come from your office!

  9. Email Best Practices – the good More communication, fewer words Visually appealing

  10. Email Best Practices - Formatting • Font size: 13px and up • Width: 600px • Use inline styles • Avoid using red text – can trigger spam filters • Use “alt” tags forall images “alt” text

  11. Keep mobile in mind! Mobile now makes up the majority of email opens at 51%(Litmus) From line becomes more prominent Subject line length First few lines of your email are important

  12. <body> <!--HEADER START--> <div id="header"> <div id="header_logo"> <div id="outcomes_logo"><a href="http://www.theoutcomessurvey.com"><img src="../images/logo.png" alt="The Outcomes Survey" width="560" height="97" border="0" /></a></div> <div id="cso_logo"> Powered by<br /> <a href="http://www.csoresearch.com" target="_blank"><imgsrc="../images/cso_logo.jpg" alt="CSO Research" width="90" height="38" border="0" /></a></div> </div> <div id="top_menu_bar"> <div id="top_nav"> <ul> <li><a href="http://www.theoutcomessurvey.com">Home</a></li> <li><a href="http://www.theoutcomessurvey.com/why_outcomes.html">Why Outcomes?</a></li> <li><a href="http://www.theoutcomessurvey.com/the_survey.html">The Survey</a></li> <li><a href="http://www.theoutcomessurvey.com/team.html">The Team</a></li> </ul> <div id="demo_button"><a href="http://www.theoutcomessurvey.com/demo.html" class="demo_button"><imgsrc="../images/icon_demo.png" alt="" width="21" height="20" />Request a Demo</a></div> <div id="grad_nav"><em>Taking the survey and need help? Read our <a href="http://www.theoutcomessurvey.com/grads/faq.html">FAQ</a></em></div> </div> </div> </div> <!--HEADER END--> When you see this Do you feel like this?

  13. HTML Overview • Syntax <p>Your text here</p> • Nesting tags <p><u>Your underlined text here</u></p> Your text here opening tag displayed content closing tag <u> tag nested inside <p> tag is outside Your underlined text here

  14. Customizing Emails in CSO • Use HTML and embed images into your message to give it life! • Images must exist on the internet in order to be pasted into the email body • If your image is still located on your computer, we can upload it for you! • Use the following code: • <imgsrc=“image.jpg”>

  15. Live Demo - Email

  16. Q&A <p>I have a <strong><em>question!</em></strong></p> I have a question!

  17. Thank you for attending! If you have any additional questions, please contact the Support Team or your CRM. What’s next? Evening event – Abel’s on the Lake! 6:00 pm Join us at Abel’s on the Lake for drinks, dinner and a live karaoke band! Meet us in the Sheraton lobby at 5:45pm for free shuttle transportation to the event. Sponsored in part by:

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