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d M Flavors & Fragrances. Trends in Fragrances for Personal Care and Household industries. Porec , Croatia , October 3rd 2013. AGENDA dM Fragrances in 5 minutes Personal Care Trends. GOURMAND TASTE SMELL Household Trends. FRAGRANCES AS SOURCE OF ADDED VALUE. d M
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dM Flavors & Fragrances Trendsin Fragrancesfor Personal Care and Household industries Porec, Croatia, October 3rd 2013
AGENDA • dM Fragrances in 5 minutes • Personal Care Trends. • GOURMAND TASTE SMELL • Household Trends. • FRAGRANCES AS SOURCE OF ADDED VALUE dM Flavors & Fragrances
AGENDA • dM Fragrances in 5 minutes • Personal Care Trends. • GOURMAND TASTE SMELL • Household Trends. • FRAGRANCES AS SOURCE OF ADDED VALUE dM Flavors & Fragrances
OurHistory • dMFlavours & Fragances is the union of two successful companies from Barcelona: Destil.leries del Montseny and Bastet. • Destileries del Montseny was founded in 1910. It was born as a company specialized in the production of natural and artisanal essences for perfumery and flavors. • Bastet was founded in 1.992 as producer of Fragrances&Flavors in high scale specialized in out-sourced production for Big Multinationals. • The year 2005 the union of both companies becames dM Flavors & Fragrances dM Flavors & Fragrances
OurLocation Barcelona dM Flavors & Fragrances
OurFacts • Turnover 2011: 14 M Euros. • Staff: 19 employees. • Family Owned Company. • Modern Factory built in 2005. • Production Capacity: 5.000 Mt/Year. dM Flavors & Fragrances
Our Key Factor • Proud to be small: • Flexibility in Creation and Production. • Quickness in Creation and Production. • Any Customers Really Matters. • Competitiveand Well Dimensioned Structure dM Flavors & Fragrances
Our Key Factor • Proud to work with the biggest companies: • High Production Capacity (more than 5.000 Mt/year) • Highest Quality Standards (ISO 9.001 / ISO 14.001/IFRA). Immediate Legal Update (Ecolabel, Ecocert, Allergens, …) • Reckitt Benckiser and Coty Astor approval. • High Knowledge about Last Trends in MKT. • High Raw Material Purchasing Power • Bar Code Control System. • Vanwik Robot to weight small quantities. dM Flavors & Fragrances
OurApproachtoyourMarket dM Flavors & Fragrances FRAGRANCES EXPERTISE CUSTOMER SPECIFIC CUSTOMER NEEDS EXPERTISE dM Flavors & Fragrances
AGENDA • dM Fragrances in 5 minutes • Personal Care Trends. • GOURMAND TASTE SMELL • Household Trends. • FRAGRANCES AS SOURCE OF ADDED VALUE dM Flavors & Fragrances
PERSONAL CARE TRENDS • Second step after high perfumery. • Average accepted perfume cost has a mediumlevel. • At the beginning of the XXI cent., consumer begins to appreciate smell identification. • Trends in personal care could target a people group (women, men, kids, babies, elderly people, specific life style,…) • dM offers to customers two kind of “trends” • FUTURE POSSIBLE TRENDS • CONSOLIDATED TRENDS. dM Flavors & Fragrances
Personal Care Gourmand Taste Smell dM Flavors & Fragrances
Fragrances coming from sweet caprices • European market has hundreds of launches of new products, in personal care field, with fragrances with clearly recognizable smell reproducing gourmand food smell. • This trend begun in 2011 and is currently consolidated by Private Label. • The success of this trend was not predictable at all. • Negative Result in Spanish Consumers Panel 2008 monitored by a Spanish Shampoo producer • Most repeated comment: “Never chocolate in my hair” dM Flavors & Fragrances
Gourmand Smell - Chocolate BSC-Chocolate B BS-4865 The genuine chocolate moussesmell of this fragrance makes it one tasty morsel. Its touch of hazelnutwill make you crazy. dM Flavors & Fragrances
Gourmand Smell - Vanilla BSC-Bombón AF BS-3593 This allergen free fragrance takes us back to childhood. The aroma reminds us grandma's cookies. With absolute predominance of sweet vanilla, there is a buttery top note, a heart with candy notes and a final with nuances of cake. dM Flavors & Fragrances
Gourmand Smell - Cinnamon BSC-Cinnamon BS-4981 This original fragrance blendstouches of citrus and fruits on its top note with the well-known scent of cinnamon, sweet and warm. dM Flavors & Fragrances
Gourmand Smell - Others BSGO-Cola AF BS-6357 This fun fragrance combines the freshness of limeoutput with a sweet vanillabody and background. It has the advantage of being allergen free, perfect for children cosmetics, for example. dM Flavors & Fragrances
AGENDA • dM Fragrances in 5 minutes • Personal Care Trends. • GOURMAND TASTE SMELL • Household Trends. • FRAGRANCES AS SOURCE OF ADDED VALUE dM Flavors & Fragrances
HOUSEHOLD TRENDS • Last step in innovation after high perfumery, cosmetics, personal care and air fresheners. • Low Cost Fragrances are welcome. • The products are the most aggressive against the Fragrances (acidic pH, alkaline pH, bleach, disinfectants,…). • Trends in Household must keep the feet on the floor. • dM offers to customers two kind of “approach” • ECONOMICAL Approach • ADDED VALUE Approach. dM Flavors & Fragrances
HOUSEHOLD Fragrances as source of AddedValue dM Flavors & Fragrances
Fragrances as source of Added Value • Household producers are involved since several years ago in a price war without end. • Is highly recommended to have at least part of the range with a clear, useful and known claim that gives added value to the product. • Each market has their specific and appropriateadded values recognizable and appreciateby the customers and/or consumers. dM Flavors & Fragrances
ECOLABEL THE ECOLABEL CATALOGUE “Helping European consumers to distinguish greener, more environmentally friendly, products (not including food and medicine) of high quality” BSRM-Rose EcolabelBS-3377 Application: Hand DishWashing
BACTERIOSTATIC - BACTERICIDE • Phenolic Derivate coming from folk wisdom (eucalyptus, thyme, lemon, clove, cinamon,…) • Fragrance could help in two ways • Adding real Biocide effect • Linking consumer thinking “inspiring” disinfection BSN-Vitro BS-4377 Application: Allkind of cleanners
AROMATHERAPY • Aromatherapy is a form of alternative medicine that uses aromatic compounds for the purpose of altering a person's mind, mood, cognitive function or health. • Could be used trough • Aerial diffusion: for environmental fragrancing or aerial disinfection • Direct inhalation: for respiratory disinfection, decongestion, expectoration as well as psychological effects • Topical applications: for general massage, baths, compresses, therapeutic skin care BSA-Spicy and cinnamon Application: Air Freshners
VEGETAL EXTRACTS – ALOE VERA • Aloe Vera protects skin and clothes. Aloe Vera claim, coming from Cosmetics, is consolidated in detergents and softeners, hand dish washing and, lately, even home cleaners. • Fragrance could help in two ways • Adding Aloe Vera Extract. • Linking consumer thinking “inspiring” delicate protection. BS-2451 BSD-Green Life Application: Detergents and Softeners.
dM Flavors & Fragrances HVALA – THANKS - GRACIAS