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Sustainabilitea. Logistics the key to freshness Anil Cooke. The Value Chain. Speed and flexibility The Producer Multi product cluster capacity development Dual capacity Low Country factories, State of the art technology. The Value Chain. Trader/ Marketers Value addition as a USP
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Sustainabilitea Logistics the key to freshness Anil Cooke Siyaka Research
The Value Chain Speed and flexibility The Producer Multi product cluster capacity development Dual capacityLow Country factories, State of the art technology Siyaka Research
The Value Chain Trader/Marketers Value addition as a USP High investment in technology Most competitive – depth of know how Siyaka Research
The Value Chain Sri Lanka Competiveness 40% Value added State of the art pre auction logistics High concentration of tea bagging capacity Advanced design printing packaging Siyaka Research
The Value Chain Broker – barnacle on the back side of commerce Contribution of critical link ignored Capturing and transferring intrinsic value of tea quickly and effectively Taken for granted Siyaka Research
Who makes the world oftea go round? 3.5 Billion world production 33% of all tea produced 11 Auction centers 1 Billion + Kilograms 1.5 Billion world tea exports 65% of exported volume Siyaka Research
Once upon a timethere was a little2oz samplethat just arrivedand just arrivedand... Siyaka Research
Comparing auction centers Speed of cataloguing / Speed of sale after cataloguing Colombo has the quickest speed of cataloguing – 05 to 07 Mombasa auction takes up to 20 days and more for other origin teas, Kenyans – 10 - 14 days Average time taken in Calcutta is 14 days Siyaka Research
Comparing auction centers Colombo 9 to 10,000 lots a week, 300 + Million Kg a year Shortest tea to cash cycle Mombasa 2 to 3000 lots 300 + Million Kg a year Longer lead time and tea to cash Kolkata 130 + Million Kg a year Siyaka Research
Comparing auction centers Colombo therefore has the highest efficiency rating of any of the major centres Siyaka Research
Logistics adding value Warehousing Preserving quality Protection Accuracy Speed Effective Siyaka Research
Some thoughts for the Future Mechanisation of sampling Increasing Logistics centres Blending Vacuum packing Electronic imaging - MPEG, AVI Siyaka Research
Sustainabilitea Logistics the key to freshness Anil Cooke Siyaka Research
Thank You Siyaka Research