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Key facts ( Worldbank 2011) - Population – 18.5 million (estimated) - Urban population % - 58

Key facts ( Worldbank 2011) - Population – 18.5 million (estimated) - Urban population % - 58 - GDP per capita - $5900 - Foreign reserves $28,3 billion (December 2011) - Luanda most expensive city in the world 2011(Mercer) - Labour force 8,24 million

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Key facts ( Worldbank 2011) - Population – 18.5 million (estimated) - Urban population % - 58

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  1. Key facts (Worldbank 2011) - Population – 18.5 million (estimated) - Urban population % - 58 - GDP per capita - $5900 - Foreign reserves $28,3 billion (December 2011) - Luanda most expensive city in the world 2011(Mercer) - Labour force 8,24 million - Economy depends on two main resources; oil and diamonds - Strong focus on diversification at the present (Agriculture, Services, etc) - Focus on Political Stability (Rule of law, freedom of speech and association) - Focus on Macro Economic stability (Financial crisis of 2009/2010) - Focus on Rehabilitation / Mobilisation of Basic Infrastructure (access to water, sanitation, electricity) - Focus on Sound Financial System

  2. Strengths - Mid-term political stability – not seen same level of insurgences North Africa - Extensive natural resources, from oil to diamonds to other minerals and agriculture Weaknesses - Weak institutional framework - Low human development (continuous HR development/training is a requirement) Opportunities - Very good geographical positioning (West Africa, on major sea routes) - Large young and dynamic population (post war generation) Challenges - Creation of a non oil robust private sector -Efficient use of non renewable resources (African Dev Bank) SWOT analysis

  3. Agriculture - Angola • Agriculture has tremendous potential  • Potentially rich agricultural country, with fertile soils, a favourable climate, and about 57.4 million ha of agricultural land • Before independence in 1975, Angola had a flourishing tradition of family-based farming and was self-sufficient in all major food crops except wheat • The country exported coffee and maize, as well as crops such as sisal, bananas, tobacco and cassava • Expanding due to growth of foreign investment in the sector

  4. Business environment - Difficult place to do business (language, business culture, bureaucracy) - Language is Portuguese even though international presence exists - Challenging Bureaucracy (scored 43,4 points EFI under business freedom) - General lack of capacity (human resources, products, services, logistics) - Highly ineffective Commercial Dispute resolution mechanism - Expensive place to do business – residential rentals as high as $20000 pm - Banking sector needs a lot of improvement – access to credit difficult - Numerous opportunities with great returns however risks are very high - Corruption is still a huge problem (Government drives anti graft policy) - Logistics is a nightmare, road infrastructure, ports, railway - Electricity is not always available, same with water - Time (Tomorrow is certainly just another day) - And yes it is still very much about who you know

  5. Angolanization - Understand your market completely first (do thorough research) - Familiarise yourself with business culture - Dress properly (a suit means you have respect, you are successful, serious) - Ensure you understand basic greetings etiquette (learn a few Portuguese phrases) - Use business consultants with experience to assess your particular industry - Do not just fly into country unprepared, you will leave empty handed, poorer - Find a local partner with correct skills and personality - Provide continuous training and marketing support - Abide by normal standard internationally accepted business rules (due diligence etc) (Group 5 and Super Group are examples of how it can go wrong) - To fully become integrated in Angolan culture you need to persevere

  6. Daniel Swanepoel daniel@danieljohn.co.za +27 82 325 3658 mobile +27 21 403 6384 office

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