1 What is Strategy & Development Process 2 Assessing the Strategic Position - Where are we?

1. Sessions at Al Kharj 1What is Strategy & Development Process 2Assessing the Strategic Position - Where are we? 3 Strategic Choices - Where do we want to be? 4 Implementing Strategy - How will we get there?

2. Session 2 • Strategic Position: • Understanding where we are Adapted from Johnson & Scholes Exploring Corporate Strategy

3. Development Process • Preparation • Environmental Scan, SWOT & Key Issues • Define Values and Mission • Develop a Shared Vision (and Goals) • Strategies to address issues & achieve vision • Write Strategy • Develop Action Plan • Monitoring & Review

4. The Strategic Position : Where are we? • Preparation: • Set up planning committees (include decision-makers, implementers, staff with know-how, champions, external stakeholders) • Decide scope of the plan • Decide the approach (top-down, bottom-up, pattern of meetings) • Timescale for completion • How will you bet ‘buy-in’?

5. The Strategic Position : Where are we? • How do we assess where we are? • Sources of data/management information • Horizon scanning & business intelligence • Involvement of range of staff using workshops/work-streams/strategy events • Using professional support services (planning unit or similar) & possibly external consultant • Stakeholder consultation (students, staff, external) • Various analysis tools …..

6. The Strategic Position : Where are we? • Competitor analysis • Strategic ‘positioning’ • External environmental scanning (PESTLE) • SWOT analysis • External opportunities & threats • Internal strengths & weaknesses

7. The Strategic Position : Where are we? This analysis of the external environment, the opportunities and threats facing the university and our own strengths and weakness, allows us to identify the key strategic issues or challenges the Strategic Plan must address. These can be prioritised.

8. The Strategic Position : Where are we? This is also an opportunity to look at the University’s Mission and Values. • Mission: one or two sentences setting out our purpose and reason for being • Values: an expression of core beliefs and guiding principles

9. University of Cambridge’s Mission The mission of the University of Cambridge is to contribute to society through the pursuit of education, learning, and research at the highest international levels of excellence.

10. University of Edge Hill’s Mission Edge Hill University provides an innovative, high quality and inclusive learning experience underpinned by a commitment to the advancement, dissemination and application of knowledge. As a learning-led University, Edge Hill is dedicated to developing students as skilled autonomous learners in challenging and supportive environments.

11. University of Leeds’ Values Academic excellence: knowledge, academic freedom, critical independence, creativity, innovation, world-class performance Community: public service and citizenship, collegiality, teamwork and mutual respect Integrity:openness, transparency and honesty Inclusiveness: diversity, equal opportunities and access Professionalism: provision of effective and efficient customer-focused services in all aspects of our work (internally and externally) Our values of professionalism, inclusiveness, integrity and community surround and support the core value of academic excellence, which is at the heart of everything we do at the University.

12. University of Edge Hill’s Values • Cultural values lie at the heart of a successful community and provide common ground for all its members. Owned and practised, they are what makes the University distinctive. • The Edge Hill University community will: • Respect and value diversity • Be distinctive, influential, entrepreneurial and socially responsible • Expect and celebrate excellence • Be professional, challenging and supportive • Act with integrity • Demonstrate courtesy in its dealings

13. University of Western Missourri , USA Values Service: We share the common purpose of serving students, one another, and the people and the region. Quality: We are committed to the quality of our programs, our students, and our partnerships with the people of the region. Enthusiasm : We are enthusiastic about learning and confident that we can make a difference in the lives of students through their learning. Freedom : We promote the free exchange of ideas that makes education liberating and democracy unique. Respect : We act as individuals and as a campus community with respect for diversity and for the best in human potential. Courage: We seek the challenge and adventure of shaping the future with an increasingly global perspective.

14. University of Effat’s Values IIbhathundertake life-long research    [cf.albahth: “life-long research”] QQiyamethical social and educational values RRiyadaresponsible and creative leadership AAt-tawasuleffective communication and reaching out to others

15. The Strategic Position : Where are we? • Output from this phase: • Assessment of the major strategic challenges facing the university and • our capacity and capability to face them • Mission and Values

16. Reference Slides

17. The Strategic Position : Where are we? It is very useful to have several senior staff in high level University positions and some who are well-connected nationally & internationally. These bring a level of information and business intelligence which you would otherwise lack.

18. The Strategic Position: Competitor Analysis Percentage of Income from Government Grant: 2002-3

19. The Strategic Position: Competitor Analysis Percentage of Funding from Public Source: 1997-8 to 2002-3

20. The Strategic Position: Strategic Positioning Durham University’s UK Research Position 2008

21. The Strategic Position: PESTLE Analysis

22. Task Populate a PESTLE Analysis chart for Alkharj University

23. The Strategic Position: PESTLE Analysis for Al Kharj

24. Key Drivers for Change Demography & HE expansion? CNAA and Quality Assurance? Student Expectations? Al Kharj University Partnerships & Alliances?

25. The Strategic Position : SWOT Analysis

26. The Strategic Position : SWOT Analysis

27. Key Issues • Do we want more students or better quality? • How can we exploit our teaching strengths to attract the best possible students? • If we grow, we need to re-organise so we do things as effectively as possible, giving students an excellent student experience. • We must reduce our drop-out so it is better than our competitors.

28. Task Complete a SWOT for Alkharjwith 2 or 3 items in each box Then identify a list of Key Strategic Issues in priority order

30. NCAAA Standards • Institutional Context • Mission and Objectives • Governance and Administration • Management of Quality Assurance and Improvement • Quality of Teaching and Learning • Learning and Teaching • Support for Student Learning • Student Administration and Support Services • Learning Resources

31. NCAAA Standards • Supporting Infrastructure • Facilities and Equipment • Financial Planning and Management • Faculty and Staff Employment Processes • Community Contributions • Research • Institutional Relationships with the Community