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Marketing Blunders

Marketing Blunders. General Motors (GM). “Chevrolet Nova” in Spanish  “no go”. United Airlines. initial flights from Hong Kong to celebrate  white carnations Asians  white flowers = bad luck. Eyeglasses Company. advertisement in Thailand cute animals wearing glasses

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Marketing Blunders

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  1. Marketing Blunders

  2. General Motors (GM) • “Chevrolet Nova” • in Spanish  “no go”

  3. United Airlines • initial flights from Hong Kong • to celebrate  white carnations • Asians  white flowers = bad luck

  4. Eyeglasses Company • advertisement in Thailand • cute animals wearing glasses • animals = low life

  5. Pepsico • Pepsi advertisement in Taiwan • “Come alive with Pepsi” • “Pepsi brings your ancestors back from the dead”

  6. A Soft Drink Company •  A soft drink was introduced into Arab countries with an attractive label that had stars on it--six-pointed stars. • The Arabs interpreted this as pro-Israeli and refused to buy it. • Another label was printed in ten languages, one of which was Hebrew--again the Arabs did not buy it.

  7. A Pharmaceutical Company • advertisement in Japan • read text from right to left, not left to right

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