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Module #5: Launching a Successful Practice

Module #5: Launching a Successful Practice. Clarify pros and cons of seeking outside employment. Identify an appropriate sequence of steps for launching your massage career. Create an effective strategy and identify tools for job hunting. Lesson One: Seeking Employment. Look inside

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Module #5: Launching a Successful Practice

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  1. Module #5: Launching a Successful Practice

  2. Clarify pros and cons of seeking outside employment. • Identify an appropriate sequence of steps for launching your massage career. • Create an effective strategy and identify tools for job hunting. Lesson One: Seeking Employment

  3. Look inside • Look outside • Show your stuff Steps to Landing a Job

  4. Identify key components to putting together an effective resume and cover letter. • Review effective interviewing techniques. Lesson Two: Resume, Cover Letter & Interviewing

  5. Pressure • Temperature • Draping • Practitioner talking • Practitioner listening • Smooth strokes between transitions Criteria for Demo Massage

  6. Receive input from classmates on resume and cover letter. • Set goals and objectives for starting your massage therapy career. Lesson Three: Individual Career Planning

  7. Clarify pros and cons of self-employment. • Describe different types of business structures. Lesson Four: Self-Employment

  8. Sole proprietorship • Partnership • General • Limited • Corporation • LLC • C Corp • S Corp Types of Businesses

  9. Identify the components of a business plan. • Begin designing business plan. Lesson Five: Business Plan

  10. Identify legal and regulatory issues that you need to know when opening your practice. • Clarify insurance requirements to protect yourself against loss. Lesson Six: Laws, Regulations & Insurance Requirements

  11. Professional liability • General liability • Property • Business interruption • Disability • Worker’s comp • Health/medical Insurance

  12. Estimate the size of your market. • Determine the services and products your business will offer. Lesson Seven: Market Need, Services & Products, Pricing

  13. Services? • Products? • Pricing? What to Offer and How Much to Charge?

  14. Determine the policies that will govern your business. • Evaluate whether or in what areas you will hire professional assistance. Lesson Eight: Business Policies & Procedures; Professional Assistance

  15. Client policies • Business policies • Employee policies Policies and Procedures

  16. Construct a financial plan. • Describe the basics of selling, buying, or closing a business. Lesson Nine: Financial Planning

  17. Summary • Review questions • Chapter quiz • Application Lesson Ten: Summary & Application

  18. Deliver presentations on Potential Employers. Lesson Eleven: Presentations

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