What does it mean to expand outreach and access in programming?

1. What does it mean to expand outreach and access in programming? Shelley King-Curry Bev Phillips March 20, 2013

2. What is Civil Rights?

3. Civil Rights Outreach Activities in WNEP • Staff Training and development • Working with Partner Agencies and other Programming Partners • Outreach efforts toward protected audiences and learners • Compliance Activities • Documentation

4. Yearly Training for all WNEP • Compliance efforts and laws • Understanding Demographics and using data • Best practices for all reasonable efforts for providing outreach for protected audiences in program planning and delivery • Reporting expectations

5. Working with Partner Agencies and Program Partners There are two important parts of this responsibility: • the requirement that all partners are informed about Cooperative Extension’s nondiscrimination policies, and • collecting information confirming that agency partners have similar policies and practices.

6. Civil Rights Outreach Efforts • Tools and Resources for Expanding Access: • http://www.uwex.edu/ces/admin/crights/ • http://blogs.ces.uwex.edu/adv-diversity/policies-and-support-for-educators/ • Documentation and examples: • Civil Rights Files

7. Compliance Activities • Office Posters (3) • Non-Discrimination Statements on materials for public use • Disability Accommodations • Materials in languages other than English • Handling Complaints

8. Documentation about Audiences Reached • Data Collection • Direct educational programming • Mailing Lists • Advisory Groups • Civil Rights Reporting • Chart I • Chart 2

9. Expanding Access in Your Programming? • Deepening Understanding of your County Population • Determining Potential Audience that includes protected groups and underserved learners • Outreach strategy that includes all reasonable efforts (intentional activities)

10. Deepen Understanding of the Population • Demographic data sources • Use needs assessments and surveys • Use county and city maps • Use information from partner and advisory groups • Information from funding sources and other governmental agencies • Study the literature and research the support program content

11. Demographic Data Sources • Poverty Rates for Selected Age Categories by Race & Ethnicity, ACS 2007-2011 5-year estimates – to be posted on APL • Poverty Data for Selected Race/Ethnicity Groups, 2006 – 2010 American Community Survey:   http://apl.wisc.edu/tract_maps.html Adults only. • FoodShare Unduplicated Recipients Served by Agency by Calendar Year: http://www.dhs.wisconsin.gov/em/rsdata/index.htm • Student Demographic Data from DPI: http://data.dpi.state.wi.us/data/, is very straightforward.

12. Determining Potential Audience for WNEP • Deepen understanding of population eligible for WNEP in your county(s) • Use program planning process and relationships with protected audiences to determine issue your programming can address • Clarify your program goals or focus

13. Determining Potential Audience for WNEP • Identify who can be impacted (youth, adults, seniors, etc.) • Identify the demographics of this audience using available data sources • Determine how many total learners you can realistically reach • Come up with a strategy to reach the protected and underserved audiences in this potential audience

14. What is all Reasonable Efforts?Specific activities used to reach your intended audience • Personal contacts made in person, email, phone about your program • Collaborations with other organizations and Partners (internal and external) • Press releases • Announcements on radio, newspaper, social media about your programming • Marketing efforts • Efforts made to reduce barriers for program participation

15. QUESTIONS?