180 likes | 323 Views
Mobility for Millennials: How Best to Service the New Majority. Dave Marron NuCompass Mobility. Brynne Herbert (MOVE Guides) Kari Boardman (eBay) Michael Krasman (UrbanBound). The Times They Are a- Changin. “ Out with the old. In with the new.
E N D
Mobility for Millennials: How Best to Service the New Majority Dave Marron NuCompass Mobility Brynne Herbert (MOVE Guides) Kari Boardman (eBay) Michael Krasman (UrbanBound)
The Times They Are a-Changin “ Out with the old. In with the new. Goodbye ‘80s. Hello future. It’s time to reprogram your brain and learn what the new RadioShack is all about. ”
Evolution Real Estate Banking Travel
Through the Years “The Greatest Generation” (Before 1928) Generation that fought and won WWII “The Silent Generation” (1928-1945) Conformist and civic instincts “The Baby Boomer Generation” (1946-1964) Spike in fertility after WWII “Generation X” (1965-1980) Baby Bust = post-WWII baby boom “The Millennial Generation” (After 1980) First generation to come of age in new millennium
Meet the Millennials • Largest cohort since Baby Boomers • 50% of the US workforce by 2020 • 75% of the global workforce by 2025
Profile • Age 25 • No Kids • Renters • Use Social Networks • Value Flexibility • Tech-Savvy
Values • 80% expect to live and work abroad • 60% would take an international assignment for career development • 84% want to arrange services on their own
“Gen X is tech-savvy, while Gen Y is tech-dependent.” 90% of Millennials check their email, texts, and social networks before they get out of bed
Technology Gap • Millennials manage information differently • Grew up with the internet • Desire instant gratification • Text/email – not phone • Less concerned with privacy – live life in public • Want clear visibility • Desire structure • Cross-platform access
Relocation Technology • Education • Destination information curated for employee • Teaches about relocation process • Creates excitement • (e.g. housing; neighborhood; schools; transportation)
Relocation Technology • Managing the Relocation • Allows employee to move at own pace • 24/7 support online • Centralized location for data and decisions • Communication hub for all parties • Provides supplier network with instant access
Relocation Technology • Policy and Budget • Distribute lump sum • Manage personal relocation budget • Handle employer-covered categories • Track and report on progress • Assistance with understanding tax implications
Assignee Profile • Age • Marital Status • Position in Company • Benefits Package • Preferences • Outlook on Opportunity
Mobility Manager Profile • Age • Background • Experience • Time Devoted to Relocation
Future of Relocation: Five Years Out