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Miss You ——photography Studio

Miss You ——photography Studio. Marketing Plan of Group 8 Class 1. Crew: 陈晓玲、 陈慧玲、 陈宇歌、 庞艳文、 梁域莹. www.themegallery.com. Contents. Description and ownership. Assessment of the business environment. Management plan. Marketing plan. Financial Plan. Summary. Description and ownership.

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Miss You ——photography Studio

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  1. Miss You——photography Studio Marketing Plan of Group 8 Class 1 Crew: 陈晓玲、 陈慧玲、 陈宇歌、 庞艳文、 梁域莹 www.themegallery.com

  2. Contents Description and ownership Assessment of the business environment Management plan Marketing plan Financial Plan Summary

  3. Description and ownership partnership • What we want to do? • set up a photo studios In Guangzhou Higher Education Mega Center (HEMC) • Unique feature : • Beautiful scenery of University town • A places full of memories • Photo backdrop can make an unique postcard

  4. Economic Industry Global Cultural Assessment of the business environment

  5. Economic environment • In Guangzhou Higher Education Mega Center (HEMC)广州大学城 , there are more than 20 million students and about 20,000 faculty and staffs , which owning a large source of costumers. • The rapid growth of china’s economy and the improvement of living standards • The improvement of college students’ consumption level • Artistic photography is one of the highlights of the economy of the photography industry In HEMC

  6. Industry environment Weakness: • In HEMC : more than 13 photo studios • The strongest competitor : Sun and Moon photo studio(日月明照相馆) , which has 6 branch stores in HEMC and enjoys a high reputation and credibility. Strength: • Most of the photo studio are aimed at shooting the license and weeding photo and they are universally small which could not meet the need of students. • In this way, there is a light prospect of establishing a artistic photo studio and enjoying a large market share.

  7. Cultural environment • College Culture : positive, literary, funny, fashion , etc . The pursuit of fashion, freedom and the flamboyant are quite popular among young people. • Leave Unforgettable Memory for Youth: Artistic photo can make people look prominent beautiful, gain confidence, to be happy, and make people seductive, this is beneficial to all try to do it .

  8. Global environment • The reformation of photography industry : Art photography Enterprises is now setting a cultural positioning style between Korean aesthetic, European luxury travel style and overview of the concept of natural outdoor photo. It’s the recourse to the trend of market culture and the face of market trends. • The development of photography technology : Traditional pictures cannot satisfy people’s pursuit of beauty . Attached to the powerful technical support, we can acquire the in the photography market .

  9. Management plan Human resources • Organizational structure Operation flow

  10. Organizational structure Board of director Director/ Store supervisor Finance Director Technical Director Sales department Propaganda department Human resource Our photo studio has a brief organizational structure , for it’s embryonic /embrɪ'ɒnɪk/ phase , which including 5 departments under the board of director. After the introduction we will expand our group ,and the structure will become more ample and complicated.

  11. Operation flow This is our operation flow ,we use a chart to describe it.

  12. Human resources To make a whole team ,we need to hire many staffs , including professional photographer , styling designer , financial manager and so on . Our human resources department will have a complete management system to hire and fire, and the management for our employees. Human Resources (HR) is a department within a company responsible for implementing strategies to manage its employees .

  13. Target market Price product Promotion Marketing plan

  14. Target market All the students in the University City. • Close friends • Lovers • Roommates • Classmates Teachers and their families who live in the University City.

  15. ProductDIY photo studio • Digital camera with remote controller which make it easy to capture every moment. • Varied kinds of clothes. • Funny decorations. • Colorful background. • Useful software helps you beautify your photos.

  16. Photo Styles • mischievous (搞怪的） • lovely（可爱的） • fresh(清新的) • retrospective （怀旧的） • preppy style(学院风) • magnificent(华丽的) • contracted(简约的)

  17. Special offer 88RMB/hour With your best friends With your family members

  18. Personal Artistic Picture

  19. Special offer 88RMB/hour With your roommates With your boyfriend

  20. Special offer 88RMB/hour Funny dress Wedding dress

  21. PriceSpecial offer 88RMB/hour • Special discount for students ！20% off！ • Periodic sales prices！Senior Year！

  22. PromotionPhoto your best memory！ • Advertising Campus Radio

  23. PromotionPhoto your best memory！ • Advertising Micro Blog Make reservations in advance. Wechat

  24. PromotionDiscount and gift for the top model！

  25. Financial Plan • Funds needed

  26. Feasibility • Profitable • Stability

  27. Summary • complete organizational structure • clear target markets. • Unique features of our DIY photo studio: 1.consumers can design the style, topic or dressing 2.different series of photo style

  28. Two kinds of photos: Indoor memorial photo and Outdoor live-shooting. • Promotion: Advertising, Personal selling and Sales Promotion • Reasonable price • Feasible financial plan

  29. Thank You! www.themegallery.com

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