Why a Mobile Event App is a Must for Trade Shows?

1. Why a Mobile Event App is a Must for Trade Shows? So, why in particular events like trade shows should employ mobile event apps for success? It is so because the goals and aspirations of both attendees as well as exhibitors at trade shows are in many ways unique to other events like seminars, conferences and fairs etc. Priorities with trade shows are actually unique and often revolve around networking and converting clients. This is not so with other events. With more traditional event conferences, symposiums and meetings etc. the priorities are industry education or company-specific goals. Now why mobile event apps and not traditional event management tools? Well, with a major portion of businesses across industries now utilizing mobile technology, mobile event app for trade shows ensures convenience, coverage and the biggest return on investment. Capturing Leads during Trade Shows We all know with experience that trade shows generate qualified leads which need to be captured. Trade shows generate qualified leads of superior quality. This is obvious as people specifically interested in a given industry with enough interest (they pay hefty registration fees to attend the trade shows) gather at a one place for a specific period of time. They have a very strong intent to recover their cost by closing some on the post deals.

2. Trade show attendees usually go with networking purpose and gather new information. Nothing could be more effective than using a mobile event management app to effectively take advantage of these goals. As such, these mobile apps are a must-have for trade-show exhibitors for event management. Event apps include features like Surceys etc., and can be utilized by event planners to serve as an additional source of lead generation. It is not that these event apps benefit just the trade show organizers and exhibitors, but, these apps enable attendees with features like pulling up contact information and send a direct email to the company or organization representing a booth at the trade show event. This all can be done with just one tap of a button on your used mobile app. With the help of tools like EventBH (an ‘app-first’ cloud-based platform) automate the entire event management lifecycle. Such mobile event management apps offer you instant access to all your crucial event data. With such tools as your event app partner, you can promote your events as well as make smart and informed decisions.

3. Marketing Solution Mobile event apps specially provide a much better return on investment to those interested in selling and receiving sponsorships. Trade show planners equipped with an event mobile app coupled with well-coordinated marketing efforts are able to provide contemporary interactive and targeted sponsorship features. These features help you reach more attendees than traditional print options (off- course print option will always be there). As a smart trade show organizer you can provide your sponsors with access to a color-coded booth on the interactive exhibitor map. On top of everything, provide other but more attractive perks like logos and PDF attachments, etc. Trade show planners with access to the event mobile app's content management system (CMS) can send push notifications via the event app only to let their attendees know of latest happenings. Let your event attendees know about demonstrations or contests in the trade show in real-time. There are many other marketing benefits which come with a good mobile event management tools.

4. Integrating Your Social Media with Event Mobile App Yes, you can integrate your social media platforms with all good event mobile apps. This social media integration in a mobile event app works in tandem with the overall marketing efforts. This social-mobile integration helps you harness the power Facebook, Twitter, and other social media mediums to engage attendees and promote specific brands during your trade show events. Creating and utilizing event #hashtag is one thing you shouldn’t forget at any cost. Designate an event #hashtag and promote it across all applicable social media platforms. This helps create better cohesiveness during an event and makes it easier for attendees to find and respond to posts. With all this exhibitors get an opportunity to engage attendees and draw visitors to a booth by simply staying abreast of social media in the mobile event app and using #hashtags.