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CFC/OPM Regional Meeting

CFC/OPM Regional Meeting. Campaign Marketing – Civilian Sector. Presenters Carol McClain, PCFO, Cleveland, OH Geri Spearman, LFCC, FEB, San Francisco, CA Cindy Turvy, PCFO, Columbus, Oh. What is Marketing?. What is Marketing?. Selling Educating Motivating

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CFC/OPM Regional Meeting

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  1. CFC/OPM Regional Meeting Campaign Marketing – Civilian Sector

  2. Presenters Carol McClain, PCFO, Cleveland, OH Geri Spearman, LFCC, FEB, San Francisco, CA Cindy Turvy, PCFO, Columbus, Oh

  3. What is Marketing?

  4. What is Marketing? • Selling • Educating • Motivating • Gaining customer confidence • Selling our credibility • Sharing the passion • Get a personal story from fed employee who has used services

  5. Leadership • Meet with leadership to get his/her endorsement • Leadership - sign pledge card at Kickoff • Use of emails, newsletter messages from “the top” • Say thank you and send thank you letters to workers through managers and supervisors

  6. Annual Report • Information source for donors, agency heads, volunteers • Use of annual report for LE meeting • And for CFC Planning/Cabinet meetings

  7. Components of an Annual Report • Message from chair • Top 30 account statistics • Designation info to charities • Achievements • Contact info • Mission statement

  8. Labor Involvement • Labor chair on planning committee • Blanket campaign endorsement (signed letter, poster) • Labor rep/speakers at major events, targeted agency campaign rallies • Labor team at Day of Caring • CFC campaign message in Labor publications/newsletters

  9. Web Site: Your Own Campaign • Campaign events, info, status • Charitable agency listings – donor guide • Links to CFC/OPM web site • Retiree information • Contact info/federal agency links (federal offices w/in the campaign) • Use of cfctoday website

  10. In-kind Publications • Billboards Contact Media Networks, Inc One station Place Stamford CT, 06904-2096 Ilene Collins 203-967-6505, fax 203-967-6525 Email attachments in pdf file

  11. Campaign Publicity • Post/Federal Agency Newspaper • Federal agency newsletter • Employee bulletins • All hands email notices • Posters/leaflets at employee entrances

  12. Breakout into small groups Please share some marketing techniques you have found successful in your campaign Each group should be prepared to share at least three ideas with the entire group

  13. Summary of Groups

  14. Look on the CFC/OPM web page • To get email address of other adjacent campaigns or adjacent states or campaigns of similar size • Look for 1417 information to get dollar amounts of similar size agencies

  15. Sparking Interest in Your CFC • Have contest to draw your campaign posters, materials, etc with local organizations , the school district, among federal agencies • Thermometer and have a contest for the other group to do the campaign thank you cards, or the campaign poster – charities serve as judges

  16. Sparking Interest cont’d • Bus tails, Agency calendars • Partnership with sports team – federal employees night   • UW newsletter – have a CFC corner

  17. Marketing CFC is Year Round • Get on Post Office Advisory Council • Get invitation to Protocol events – such as change of command • Get invitation to federal agency CFC award ceremonies • Be visible at other events such as Food drive

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