GLORIA THE BRAND SHOW 20 th ,21 st & 22 nd of Feb 2009 Venue: Hall No: 2,3,4,5 Pragati Maidan, New Delhi, India

1. A ShowMan’s Show GLORIATHE BRAND SHOW20th,21st & 22nd of Feb 2009Venue: Hall No: 2,3,4,5Pragati Maidan, New Delhi, India

2. Introducing “ShowMan” • ShowMan – Strategic Consulting / Overseas Exhibition /Mall Management • ShowMan - India’s leading organizer of B2B & B2C overseas exhibitions • Our network of offices and associates extends to 15 countries. • First time ever in India ShowMan brings national and international players in lifestyle on a platform never ever experienced by Indian consumer.

3. Why “Gloria – The Brand Show” • India is gaining a growing share of the global mind space. It’s strong heritage and rich, vibrant culture provides it an edge over other countries when it comes to fashion and style. It has a rich heritage of designs. Indian textile, apparel and designs have immense scope to grow and develop in to the world’s largest fashion industry. • We possess formidable talent pool when it comes to designers, artists, stylists and other valuable individuals completing the fashion value chain. • Emerging economy on the world map. Huge market for branded and fashioned items. Hot outsourcing destination for design led value services and fashion. • Increasing share for foreign players in the domestic retail sector. Global trade in clothing and fashion set to touch US $ 450 billion.

4. One of its kind “LIFESTYLE SHOW” Objective: Trade and Business alliances with fashion and lifestyle observers, corporate, experts, buying houses, retailers, wholesalers, distributors and end consumers.

5. What sets ”Gloria” apart • First time in India a highly targeted consumer show • International show format • Experiential Marketing opportunity • First Brand Show covering more then 20 lifestyle categories • Exclusive lounge to create B2B opportunity • Conferences and seminars on lifestyle • Never seen before media marketing strategy

6. Idea: A platform for Company to display all their products and services to a wide and diverse group of audience. TG: Lifestyle and fashion lovers Mass with aspiration for better lifestyle Dealers and retailers network Features: Presence of prominent names in Fashion & Lifestyle Industry, Who’s who of Society, Fashion Designers, Celebrities, Brands, Buyers and media to make the event big and successful. Fashion n Lifestyle Show

7. Attractions & advantages Exhibitors from over 15 countries B2B Lifestyle & fashion trade conferences along with B2C Expo. Sessions and Seminars on lifestyle/fashion and related issues. Discussions on policy framework, branding, retail and so on. Global lifestyle/fashion trends & collections on display. Lifestyle/fashion forecast on current and future trends in the business. B2B Investors Conference The Advantages of a controlled, Show environment. One on one meetings.

8. Attractions & advantages • Focus on ‘Experiential Marketing’ • 1,00,000 Visitors over 3 days • Media Plan of approx USD 0.75 million • No loud advertising distractions • Convenient stand constructions • No brochure gatherers assuring that your publicity material is strategically delivered • An environment congenial to lap top presentations • The opportunity to make out of house meetings • Choice of pricing options • Affluent clients are more relaxed in a controlled atmosphere • Better ROI

9. Platform to Address Business Issues • A big stage to showcase their collection and designs to attract admirers, followers and genuine buyers. • Future lifestyle trends & Market research. • Consumer insight & Analyzing consumer behavior. • Helps you build valuable business leads • Sharing business intelligence.

10. Appearances • Who’s who of the fashion and lifestyle world and associated industries will assemble for the event. • The guest list includes: • Top Lifestyle Brands • Top Fashion Designers • Leading corporate representatives • Popular Bollywood Personalities • Top Models • Celebrities adding glamour & glitz • Artist\Performers • Fashion Experts • Influential Government Officials • National & International Press & Media

11. Feature Attraction • Brands on Ramps - Fashion Shows • The Brands Show - Exhibition • Brands Talk - Conference & Seminar • Live Show • Autograph Stage • Cookery Theatre • Makeover Zone • Talent Zone • Product Launch Stage

12. Scheduled Events • Brands on Ramps - Fashion Shows For the first time in India Leading national & International Designers with their top models both male and female will adorn collections on the ramp. Well organized, planned and wonderfully choreographed ramp shows. • Brands Talk - Conference & Seminar Discussion amongst the panel comprising of the industry leaders from lifestyle will lead to strategic conferences and seminars • The Brands Show - Exhibition Display of collection and designs at the venue itself. This is to facilitate company-buyer easy contact and to promote direct selling. • Live Performances Live celebrity performances to add charm to the Event.

13. Ad - onsss… • Boutique and Buying houses Large presence of wholesalers and retailers ensures ready market for buying and selling of collections and labels on display. • Lifestyle Brands A unique platform which touches on the lifestyle segment catered across various industry and providing a unique opportunity for companies to showcase their products/services • Product Launches Companies can use this platform to launch new products/product line extensions in front of the target market.

14. Categories' • Apparels • Designer Jewelry • Accessories • Bags & Shoes • Hairstyling & Makeup • FMCG • Cosmetics • Health & Fitness • Spiritual & Yoga • Gadgets & Gizmos • Home Décor • Automobiles • Club Membership • Tours & Travels • Craft & Handicraft • Gifts Section • Telecom • Furniture • Luxury Apartments • Entertainment & Music • Ayurveda & Spa • Electronic Appliances

15. Means of Attracting Visitors • Press Advertising in Newspapers. • A large scale advertisement and promotion campaign will include large scale advertisements in National dailies giving information about the event. • Other Lifestyle magazines will also be targeted to spread the news about the show. • Attractive pamphlets, detailed brochures will be dispatched to individuals, organizations, associations having interest and stakes in the fashion business. • Special advertorials in the Newspapers for participants and their products.

16. PR Activity • PR activity of intense nature will be undertaken to promote the name and brand, products and services. • Regular and timely press releases giving glimpses of happenings at the event. • Detailed reporting of fashion shows and ramp events happening during the day. • Press Conferences and regular media briefings.

17. PR Activity • Some of the Major media houses to be targeted • News Papers Magazines • Hindustan Times - Cosmopolitan • The Times Of India - Vogue • The Indian Express - Vanity fair • The Tribune - Elle • The Pioneer - Marie Claire • The Statesman - India Today • The Hindu - Outlook • DainikJagran - Forbes • DainikBhaskar - Business Today • AmarUjala - Femina • Hindustan - Savvy • Malayalam Manorma - Images Fashion

18. PR & News Coverage • Biggest fashion event of India is bound to attract huge media attention. • All big news and fashion channels will be present in their full strength to cover all the events spread across the day. • Some of the major channels to be targeted • National Media International Media • Zee News F TV • NDTV CNBC • Star News CNN • Zee Business BBC T V • AajTak Canal • Sahara Samay Sky News • India TV Euro News • Channel 7 Asia net News • Headlines Today

19. Shoot outs • Informative detailed mails will be sent to reach out the interested party’s for participating and making their presence felt in the grandest fashion event • Portal Partners • AFAQS.com • Sify.com

20. Media Plan – Print Media • Print Advertisement Campaign • Times of India – Delhi Times [12 Full Pages in 45 Days] • Metro Now [5 Quarter pages in 5 Days – During Exhibition] • Brand Reporter [2 Full Pages in 45 Days]

21. Media Plan – Radio/Television • Radio Promotions • Radio City[30 spots # 20 Sec @ 20 Days – Before Exhibition] • Big FM [12 spots # 20 Sec @ 10 Days – Before Exhibition] • Radio Mirchi [12 spots # 20 Sec @ 10 Days – Before Exhibition] • Red FM [12 spots # 20 Sec @ 10 Days – Before Exhibition] • TV Promotion • Aaj Tak [12 Commercials # 20 Sec @ 10 Days – Before Event] • FTV [10 Days Promotion] • Times Now [10 Days Promotion]

22. Media Plan • Portal Partner • AFAQS [Banner at home page] • Mail Shoot Outs • Sify • Personal Invites • 20,000 Prestigious Club members of Delhi & NCR • Editorial Support • All major Media Houses

23. Floor Plan

24. Participation Categories and Options • Title Sponsorship Cost: US $ 70,000 Rs. 31,50,000 • Presenting Sponsorship Cost: US $ 45,000 Rs. 20,25,000 • Associate Sponsorship Cost: US $ 35,000 Rs. 15,75,000 • Feature Sponsorships Cost: US $ 18,000 Rs. 8,00,000 • Category Sponsors Cost: US $ 12,000 Rs. 5,40,000 • Exhibition Stall [Shell Scheme] Cost: US $ 350/ Sq. Mtr Rs. 15750/Sq. Mtr. • Exhibition Stall [Space Only] Cost: US $ 325/ Sq. Mtr Rs. 14625/Sq. Mtr. • Stage Presence [Brands on Ramp] Cost: US $ 4445 Duration: 20 Minutes X 3 Days Rs. 2,00,025

25. Exhibition Stall [Shell Scheme] Participation Category

26. Exhibition Stand Offerings Shell scheme stands includes: • Standard shell scheme built with exhibitor name plate • One Table + Two Chairs • 1 x 500 watt 15 amp socket • 3 X 100 watt Focus Lights • Cord carpet, standard color throughout exhibition hall The above package will also apply where two or more stands are combined to create one larger stand. Please Note: All other Fixtures, fittings, electrics and furniture must be booked and paid for separately, ask your consultant for the reference and contact details of Vendor [Please check your exhibitors manual for details]

27. Title Sponsor Participation Category

28. Title Sponsorship Mileage Pre-Event Promotion Campaign: Logo Presence on : • Print Advertisements • Email Blast • Press Kit. • Posters used for awareness campaign to be conducted at various Prestigious clubs of the states. • Invitation cards inviting VIPs, Judges and who’s who of the city. • Name to be highlighted during all PR and Press exercise scheduled as event awareness campaign.

29. Title Sponsor… Mileage During Press Conference: Logo Presence on: • Venue gate & décor material. • Reception desk backdrop. • Center back drop of the stage. • Emcee announcements. • Kit cover to be used by the Press. • Branding on speakers panel desk. • Representative presence to address press.

30. Title Sponsor… Mileage During GLORIA Event [All Three Days]: • Premium Stall stand of 54 Sq. Mtr. Logo Presence on: • Venue gate & décor material. • Center backdrop of the stage. • Emcee announcements at regular intervals. • Participant/Visitors/VIP’s/Media badges. • Registration desk backdrop. • Media Desk Backdrop. • Food & beverages counter/backdrop fascia • Autograph stage backdrop • Cookery theatre backdrop • Makeover corner backdrop • Waiting area branding. • Audience & VIP invites. • Invitation Mails

31. Title Sponsor… Mileage During Conference and seminar: Logo Presence on: • Venue gate & décor material. • Center backdrop of the stage. • Emcee announcements at regular intervals. • Kit cover to be used by the conference speakers. • Kit cover to be used by the Press. • Branding on Speakers panel desk. • Participant badges. [New] • Reception desk backdrop. • Media Desk Backdrop. • Waiting area branding. • Representative as speaker of conference.

32. Title Sponsor* Additional Feature & Mileages: • GLORIA title will be associated with your brand [e.g. “XYZ Gloria Celebrating Lifestyle N Fashion .”] • 3 X 5 Mins AV presentation of your company [provided by you] can be scheduled on stage screens if desired. [All Days] • Silver plate engraved with your company brand name & Logo acknowledging the speakers can be provided by you. • Sash with brand name & title to be presented to winner of different categories. • Your company representative will require to reward the winner. • Compiled data of all Walk-ins.

33. Presenting Sponsor Participation Category

34. Presenting Sponsor Mileage Pre-Event Promotion Campaign: Logo Presence on as presenter of the show : • Print Advertisements • Email Blast • Press Kit. • Posters used for awareness campaign to be conducted at various Prestigious clubs of the states. • Invitation cards inviting VIPs, Judges and who’s who of the city. • Name to be highlighted during all PR and Press exercise scheduled as event awareness campaign.

35. Presenting Sponsor Mileage Mileage During Press Conference: Logo Presence on: • Venue gate & décor material. • Reception desk backdrop. • Center back drop of the stage. • Emcee announcements. • Kit cover to be used by the Press.

36. Presenting Sponsor Mileage Mileage During GLORIA Event [All Three Days]: • Premium Stall stand of 36 Sq. Mtr. Logo Presence on: • Venue gate & décor material. • Center backdrop of the stage. • Emcee announcements at regular intervals. • Registration desk backdrop. • Media Desk Backdrop. • Food & beverages counter/backdrop fascia • Autograph stage backdrop • Cookery theatre backdrop • Makeover corner backdrop • Waiting area branding. • Invitation Mails

37. Presenting Sponsor Mileage Mileage During Conference and seminar: Logo Presence on: • Venue gate & décor material. • Center backdrop of the stage. • Emcee announcements at regular intervals. • Kit cover to be used by the conference speakers. • Kit cover to be used by the Press. • Reception desk backdrop. • Media Desk Backdrop. • Waiting area branding.

38. Presenting Sponsor Mileage Additional Feature & Mileages: [ABC] • GLORIA event will be presented by your brand [e.g. “ABC Presents XYZ Gloria Celebrating Lifestyle N Fashion .”] • 3 X 2 Mins AV presentation of your company [provided by you] can be scheduled on stage screens if desired. [All Days] • Your company representative will require to reward the winner. • Compiled data of all Walk-ins.

39. Associate Sponsor Participation Category

40. Associate Sponsor Mileage Pre-Event Promotion Campaign: Logo Presence on as presenter of the show : • Print Advertisements • Email Blast • Posters used for awareness campaign to be conducted at various Prestigious clubs of the states.

41. Associate Sponsor Mileage Mileage During Press Conference: Logo Presence on: • Venue gate & décor material [Side Panels]. • Reception desk Side Panels. • Side back drop of the stage.

42. Associate Sponsor Mileage Mileage During GLORIA Event [All Three Days]: • Premium Stall stand of 27 Sq. Mtr. Logo Presence on: • Venue gate & décor material [Side Panel]. • Side backdrop of the stage. • Emcee announcements at regular intervals. • Registration desk Side backdrop. • Waiting area branding. • Invitation Mails

43. Associate Sponsor Mileage Mileage During Conference and seminar: Logo Presence on: • Venue gate & décor material. • Side backdrop of the stage. • Emcee announcements at regular intervals. • Reception desk side backdrop. • Waiting area branding.

44. Feature Sponsor Participation Category

45. Feature Sponsorship • On Ground Benefits • Branding of the specific feature stage • Logo on all print advertisements • Logo at Backdrop of the stage • Logo at all communication under the category of Feature Sponsor • Premium stand space of 27 sq mts • MC announcements • Screen on Main stage : 10 X 30 seconds spots daily • Complimentary passes : 250

46. Category Sponsor Participation Category

47. Category Sponsor Mileage Pre-Event Promotion Campaign: Logo Presence on as presenter of the show : • Print Advertisements • Email Blast • Posters used for awareness campaign to be conducted at various Prestigious clubs of the states.

48. Category Sponsor Mileage Mileage During GLORIA Event [All Three Days]: • Premium Stall stand of 18 Sq. Mtr. Logo Presence on: • Venue gate & décor material [Side Panel]. • Side backdrop of the stage. • Emcee announcements. • Waiting area branding. • Invitation Mails

49. Terms & Conditions • Participation is considered confirmed only when “Showman” receives the participation amount in full. • Cost of any extra activity elements and giveaways will be additional. • 100 % of the participation amount has to be released as advance against the total generated bill along with the purchase order. • Please go through the contract form thoroughly and sign the contract afterwards. • Any cancelation to be made, has to be done 25 days before the event start date, 25% will be deducted from the contract amount. After this no queries of cancellation will be entertained. • In case of Cancelation or postponement of Event due to any unavoidable circumstances, ShowMan will reschedule the exhibition in 90 Days, the money will not be refunded to the signed exhibitor. • Decision of ShowMan management is final and binding in all regards. • Payment to be made in favor of “Showman”

50. Thank You For Details Contact: Acharya Managing Partner Mob: +91 9999 300 201 acharya@showman.co.in Navneet Managing Partner Mob: +91 9899 898 596 navneet@showman.co.in Druhin Head – SSIG Mob: +91 9891 762 930 druhin@showman.co.in Priyanka Account Director Mob: +91 9910962912 priyanka@showman.co.in ShowMan ShowMan House 24/3, HauzKhas Village, New Delhi - 16. Ph: +91 11 3294 1508, +91 11 3298 1508 www.showman.co.in