Pathways to Higher Education: Hospitality & Tourism at Sheffield Hallam University

1. Pathways to Higher Education:Hospitality & Tourism at Sheffield Hallam University Jenny Cockill and Nicola Palmer

2. Jenny Cockill • BA (Hons) Hotel and Catering and French, Oxford Brookes • Crest Hotels – functional and operational • MBA, Brunel University • Associate Lecturer, Scottish Hotel School, Strathclyde • Senior Lecturer, Sheffield Hallam University www.shu.ac.uk

3. Dr. NicolaPalmer • BA (Hons) Tourism Studies, University of Wales Institute, Cardiff • Wales Tourist Board – Research Assistant • PhD, Open University/University of Wales Institute, Cardiff • Management Consultant, SWA Consulting Ltd. • Projects Officer, University of Salford • Senior Lecturer, Sheffield Hallam University www.shu.ac.uk

4. Range of Courses – Hospitality 2006 • HND Hotel Catering & Institutional Management • BSc(Hons) Hospitality Business Management International Hospitality Business Management • BSc(Hons) Hospitality Business Management with Conference and Events International Hospitality Business Management with Conference and Events • BSc(Hons) Hospitality Management with Culinary Arts International Hospitality Business Management with Culinary Arts www.shu.ac.uk

5. Level 6 Sem 2 Strategic Management International Hospitality Management or Tourism and Hospitality Entrepreneurship or Management Applications Food Supply Chain Management or International Hospitality Marketing Planning or Language Hospitality Facilities Development Project Sem 1 Level 5 Sem 2 Human Resource Management Management Accounting Food and Beverage Management Hospitality Resources Management Language Conference and Hospitality Operations or Licensed Retailing Management Approaches to Research Sem 1 Marketing in a Changing World Operations and Project Management International Culinary Arts & Wines1 or Food & Hospitality in a European Context Career Management Level 4 Sem 2 Introduction to Marketing Industry Context Managing Food and Beverage Operations Hospitality Industry and Infrastructure Corporate Hospitality or Food and Wine Appreciation Investigation Skills Sem 1 Social Psychology for Managers Introduction to Finance Food Hygiene, Health and Safety BSc (Hons) Hospitality Business Management Course Structure www.shu.ac.uk

6. Range of Courses – Tourism 2006 • HND Tourism and Hospitality Business Management • BSc (Hons) Tourism Management International Tourism Management • BSc (Hons) Tourism and Hospitality Business Management International Tourism and Hospitality Business Management www.shu.ac.uk

7. Strategic Management Management Applications or Tourism and Hospitality Entrepreneurship or Global Tourism or Organisational Behaviour Tourism Policy Sustainable Tourism or Tourism, Culture and Society or Tourism and the Media or Informal Countryside Recreation and Rural Tourism or Language Project Human Resource Management Management Accounting Tourism Development Tourism Marketing Language or European Tourism Field Project Business Tourism or Cultural Industries or Marketing Communications Approaches to Research Level 6 Level 4 Level 5 Sem 2 Sem 2 Sem 2 Marketing in a Changing World Operations and Project Management Adventure Tourism Career Management Sem 1 Sem 1 Sem 1 Introduction to Marketing Industry Context The Tourism System The Tourist The Outdoor Experience or Leisure Events Foundation or Arts and Entertainment Foundation or Language Investigation Skills Social Psychology for Managers Introduction to Finance BSc (Hons) Tourism Management Course Structure www.shu.ac.uk

8. Strategic Management Management Applications or Tourism and Hospitality Entrepreneurship or Tourism and the Media or Language Global Tourism*** or Tourism Policy*** Hospitality Service Management Project Human Resource Management Management Accounting Tourism Marketing** or Tourism Development** Hospitality Management Operations for the Tourism Sector Language or European Tourism Field Project Business Tourism or Cultural Industries or Conference and Hospitality Operations or Marketing Communications Approaches to Research Level 6 Level 4 Level 5 Sem 2 Sem 2 Sem 2 Marketing in a Changing World Operations and Project Management Career Management Food and Hospitality in a European Context Sem 1 Sem 1 Sem 1 Introduction to Marketing Industry Context The Tourist* or The Tourism System* An Introduction to Hospitality for the Tourism Sectors The Tourism System or The Tourist or Leisure Events Foundation or Language Investigation Skills Social Psychology for Managers Introduction to Finance BSc (Hons) THBM Course Structure www.shu.ac.uk

9. What do you study? • Year One – basic grounding • Year Two – more choice and specialisms • Year Three – placement year • 'Earn while you learn' • Fantastic opportunity • Can be overseas • Final Year – specialise towards your areas of interest www.shu.ac.uk

10. Student Work Placement • 48 weeks of supervised work experience • Dedicated staff to help find the placement • International contacts for work abroad • An allocated support tutor • Paid placements • Real Benefits for your CV • Real Interviews for Real Jobs www.shu.ac.uk

11. Work Placement Examples • The Goring Hotel, London • The Old Toad, Rochester, New York State • Crowne Plaza, Hilton Head Island • The Gresham Hotel, Dublin • Eurocamp, France • Yorkshire Tourist Board, York • BTA, Madrid • Disneyworld, Orlando, Florida • Excel Airways • Reef and Rainforest Tours, Totnes, Devon • Jagged Globe Mountaineering, Sheffield • Thomson Holidays www.shu.ac.uk

12. Admissions Process • UNIVERSITY OPEN DAYS • APPLICATION THROUGH UCAS • INVITATION DAYS • WWW.4steps4me.co.uk www.shu.ac.uk

13. Entry Requirements • 5 GCSEs AT GRADE C OR ABOVE INCLUDING ENGLISH LANGUAGE & MATHS • 200 PTS OF WHICH 140 SHOULD COME FROM TWO A LEVELS • GNVQ ADVANCED LEVEL 3 WITH MERIT • PRE 2003 BTEC PASS WITH 2 DISTINCTIONS & 8 MERITS • ACCESS 12 CREDITS AT LEVEL 3 AND 4 AT LEVEL 2 • 21 YEARS OR OLDER FLEXIBLE ENTRY PROVIDED OTHER RELEVANT LEARNING OR EXPERIENCE www.shu.ac.uk

14. Routes to a degree • HND • FOUNDATION DEGREE • ACCESS COURSES/MATURE STUDENTS www.shu.ac.uk

15. What are we looking for? • Enthusiasm • Commitment, motivation and the desire to succeed • Willingness to take responsibility for your own learning • Performance to your full potential (we will give you the support you need to become the best that you can be) www.shu.ac.uk

16. What are students looking for from a degree? • Personal growth • Intellectual challenge • Transferable skills • Ownership of learning • Development of professionalism • Employability www.shu.ac.uk

17. Graduate Career Prospects • 95.5% of tourism and hospitality graduates find full-time employment within 6 months of leaving the course • Average graduate starting salary: £14,231 • Maximum graduate starting salary: £35,000 Source: SHU First Destination Survey, 2004 www.shu.ac.uk

18. Graduate Employers (sample) • Aramark • Baldwins Omega • City Catering • Accor Hotels • MacDonald Hotels • Monarch Airlines • Marriott Hotel Group • Millennium Galleries • British Airways • Hilton Hotel group • Rise Travel • Teaching and Projects Abroad • Thomson Holidays www.shu.ac.uk

19. Career Profiles www.shu.ac.uk

20. 1998-1999 SWE Radisson Marco Island Resort in Florida 2000-2001 Graduate training programme at Naples Registry Resort, Marco Island, Florida - Sales and Marketing and Public Relations 2002-onwards Radisson Suite Beach Resort - Sales Manager 'My internship helped me decide the career path I wanted to take and made it easier to choose the modules for my final year. The best part of the degree course for me was the placement year - if I hadn't done that I don't know where I would be now! ' Joanna Cook www.shu.ac.uk

21. John Price • 1999-2000 SWE Newcastle Marriott, Gosforth Park • Christmas Organiser • Worked in all departments • Duty Management Joined Marriott Graduate Training Scheme July 2001 • July 2001 to May 2002 Slough/Windsor Courtyard by Marriott – Graduate trainee Manager based in front Office • May 2002 to January 2003 Lincoln– Restaurant & Bar Manager • January 2003 to March 2004 Ipswich–Operations Manager • April 2004 to July 2005 – Marriott Sprowston Manor Hotel and Country Club – Operations Manager • August 2005 –present. General Manager – Hotel Bannatyne www.shu.ac.uk

22. 1998-99 SWE Copthorne Tara Restaurant Supervisor Conference Ops Conference Office Secretary Meetings Planner Returned to Copthorne on graduation 2000-01 Meetings Planner 2001-02 Conference Office Manager 2002-03 Meetings & Event Manager March 03 – November 04 Holiday Inn Regents Park- Conference sales manager November 04 Langham Hotel - Senior Conference, Banqueting & Groups manager Catherine Grimbly www.shu.ac.uk

23. June 2000-Sept 2001 Sandown Park Graduate Trainee/assistant Manager Sept 2001-Nov 2002 Deputy General Manager Nov 2002-Feb 2003 GM Christmas Site Feb 2003-August 2003 GM National Film Theatre August 2003-July 2004 GM Wisley Gardens Flagship unit July 2004 left to set up own business Redmist Leisure Mark Robson • June 1998 April 1999 SWE Jupiter Island Club, Florida – PA to HR Director • April1999 – September 1999 SWE Grand View Lodge, Minnesota –Restaurant Manager • June 2000 joined Graduate Training Scheme Sedexho www.shu.ac.uk

24. What can our graduates expect from a career in Hospitality and Tourism... ...High levels of responsibility and authority, international prospects, good salaries, challenging roles, exciting career opportunities... www.shu.ac.uk

25. For more information.... Jenny Cockill - Hospitality • j.j.cockill@shu.ac.uk Nicola Palmer - Tourism • n.palmer@shu.ac.uk www.shu.ac.uk