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Oh, You Mean ?

Oh, You Mean ? Social Media Demystified Presented By: Mike Rynchek President, SpyderTrap Online Marketing Mrynchek@SpyderTrap.com @MikeRynchek @Spyder_Trap www.SpyderTrap.com Bigger Than Just Facebook www.SpyderTrap.com Social Media Marketing (SMM)

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Oh, You Mean ?

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  1. Oh, You Mean ? Social Media Demystified Presented By: Mike Rynchek President, SpyderTrap Online Marketing Mrynchek@SpyderTrap.com @MikeRynchek @Spyder_Trap www.SpyderTrap.com

  2. Bigger Than Just Facebook www.SpyderTrap.com

  3. Social Media Marketing (SMM) • Utilizing Social Media platforms to engage and interact with a prospective audience.  (Facebook, MySpace, Twitter, Blogs etc.) www.SpyderTrap.com

  4. What’s With The Buzz? • Facebook • 150,000,000 - active users worldwide • Growing at about 450,000/day • 872,000 active users Minnesota • 229,000 active users Minneapolis, MN • MySpace • 61,300,000 unique page views Sept 0 • Twitter • 1.1 billion tweets and growing! www.SpyderTrap.com

  5. What’s With The Buzz? www.SpyderTrap.com

  6. So? What CAN SM Do For Me? • Connect to new demographics • Online Public Relations • Customer service • Support Search Engine Optimization (SEO) Plus… www.SpyderTrap.com

  7. So? What CAN SM Do For Me? • Brand monitoring • Brand building • Create a groundswell (Viral) • Connect! • You tell me, any ideas? www.SpyderTrap.com

  8. What CAN’T SM Do For Me? • CAN’T control the conversation • CAN’T control when and where • CAN’T always forecast success • CAN’T act as a silver bullet • Save you 15% on your car insurance www.SpyderTrap.com

  9. Social Media Successes www.SpyderTrap.com

  10. How Social Media Changed Public Policy in Minnesota

  11. Social Media Success: Vote Yes • Vote Yes Minnesota • Inform voters and potential voters • Connect with local supporters • Online Public Relations www.SpyderTrap.com

  12. Social Media Success: Vote Yes • Goal • Pass constitutional amendment • Reach 18-30yr using new media tactics • Inform drop off and swing voters • Develop the Vote Yes brand www.SpyderTrap.com

  13. Vote Yes: How Did We Do It? • Research • Brand/voice development • Deployed SM tactics • Created and fueled the groundswell • Update basecamp or website • Email • Paid media • Traditional media www.SpyderTrap.com

  14. Groundswell Plan Minnesota social media critical mass Users & superusers Partners & supporters VoteYes family www.SpyderTrap.com

  15. Vote Yes Base Camp • Vote Yes info • Blogs (RSS) • Pictures • Video • Press • Viral content • Much more www.SpyderTrap.com

  16. Vote Yes Facebook 3,637 Fans About the amendment & links Videos Amendment facts Facebook applications (viral) More viral content VY blog feed Pictures Events 116 wall posts or comments www.SpyderTrap.com

  17. Viral Facebook Applications www.SpyderTrap.com

  18. Vote Yes Viral Email Reminder www.SpyderTrap.com

  19. Vote Yes Viral & Banner www.SpyderTrap.com

  20. Vote Yes Paid www.SpyderTrap.com

  21. Vote Yes Twitter www.SpyderTrap.com

  22. 5 Places To Start • Post a video to YouTube • Join Facebook, Twitter, MySpace • Post a picture on Flickr • Start a blog or comment on a blog • Just try!!!!!!!!!!!!!!!!!!!! www.SpyderTrap.com

  23. Vote Yes YouTube

  24. 4 B’s To Social Media • Be creative • Be buzzworthy! • Be positive • Be a pioneer www.SpyderTrap.com

  25. Social Etiquette • Produce the best content possible! • Don’t be too self promoting • Be responsive! Don’t be a social snob • Create a common voice • Spread the wealth • Don’t mess it up! www.SpyderTrap.com

  26. Social Media Resources • Groundswell • By Charlene Li & Josh Bernoff • Chris Brogan • www.ChrisBrogan.com • Gary Vaynerchuk • www.TV.Winelibrary.com • SpyderTrap • www.SpyderTrap.com

  27. Questions? Presented By: Mike Rynchek President, SpyderTrap Online Marketing Mrynchek@SpyderTrap.com @MikeRynchek @Spyder_Trap

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