Bakersfield

1. Where is Bakersfield? Bakersfield Sacramento Oakland San Francisco Los Angeles San Diego

2. Membership Recruitment & Retention - Considerations • Good “Speakers” Draw Better • Topic variety – broad vs. specialized. • Safety, Workers Comp, Environmental, others. • Sensitive to seekers/guests.

3. The Role of Membership Leaders and Scoring Winning Attendance at Meetings • Facilitate networking opportunities between guests and members. • Rule # 2 – Leave Your Egos at home • Pride is like putting water on a camp fire. • New (and old) folks can sense within minutes of attending a meeting if the people are really there so they can tell others how smart they are (or if it's a closed network).

4. The Role of Membership Leaders and Scoring Winning Attendance at Meetings • Make meetings high energy/enthusiastic • Provide value (fill a need) for folks • In Bakersfield, guests are treated the same as members in many ways - e.g. same low ($12) price for breakfast.  

5. The Role of Membership Leaders and Scoring Winning Attendance at Meetings - Summary • Agenda – Try to have meeting value not solely on speaker/topic • No Room for Egos • Guest/Seeker Focused • Energy • Networking - Lots of Names! • Same Low Price – Guests and Members

6. Membership & Job Announcement Handout

7. Membership Retention Reminders • Playing favorites (i.e. catering to high profile board members, etc.) can be a turn off to others. • Personalize communications with members as much as possible. • Do periodic surveys of your least active members – asking their opinion is one way to show you value their membership. • Close the loop on member communications (e.g. acknowledge dues renewals, etc.)

8. Thank You E-mail message to each guest & member who attends monthly meeting To: xxxxx@xxx.com Subject: thanks Don - Just want to say thanks for attending the ASSE meeting last week. We loved having you there. The next meeting will be on Nov 7. Come when you can.

9. Membership Retention Ideas • Meeting attendance tracking & reporting • Annual Drawing for members based on monthly meeting attendance • Thank You For Renewing - Email thanking members • Renewal reminders on Membership Handouts & Web

10. Thank You For Renewing To: xxxxx@xxxx.com Subject: thanks for taking the time to renew Craig - noticed that you recently renewed you membership to the XXX Chapter of ASSE - thank you!!

11. Membership Retention Ideas • Recognizing renewals on Membership Handouts at meetings and webpage • Renewal Reminder - Email to members entering grace category • PowerPoint show during breakfast at monthly meetings outlining member benefits

12. Renewal Reminder To: xxxxxx@xxxxx.com Subject: ASSE Renewal reminder Larry - The National ASSE office has moved you from an "active" ASSE category status into the "grace" category. Your membership officially expired 6/30/2012. Hope you will consider renewing soon! You can renew on-line (asse.org) or by contacting Customer Service at customerservice@asse.org or call 847/699-2929 (your membership number helps but is not required) If you have already renewed - disregard. thanks

13. Welcome to the Chapter To: xxxxxxx@xxxxxxx.com Cc: ASSE Board & Committee Chairs Subject: Welcome to the XXXX Chapter of ASSE - Alex Otman– Blue Company Alex - I have received confirmation of your membership in the XXX Chapter of ASSE! I really appreciate that you have joined the chapter and encourage you to let us know how we can help you develop in the safety and health profession. As you know, our chapter meetings take place on the first Wednesday of each month from 7:00 - 8:45 AM at XXX restaurant in XXXX. The next meeting will be on November 7, 2012. The breakfast cost is $12. You are already a part of the XXX Chapter email distribution so you will continue to receive info about the chapter via this great technology. I will have your Chapter Membership Directory at the November meeting (or mail it to you if you are unable to attend). Great to have you join!

14. Sponsor Recognition To: xxxxxx@xxxx.com Cc: ASSE Board & Committee Chairs Subject: thanks on behalf of the Bakersfield Chapter of ASSE Ed - Thank you for sponsoring our new chapter member, Rick L with Processes Company International Inc. Folks like you, who get the word out about ASSE, are the ones who really help our Chapter (and the profession) grow! Thanks again

15. Membership Retention Ideas • Year End Feedback Survey Email

16. Year End Feedback Survey To: XXX Subject: ASSE Bakersfield Chapter - 2012 Follow Up XXXXX - We miss seeing you!!! ASSE Bakersfield is always looking for ways to better serve our members. Give us some year end input on the following questions about our first Wednesday of the month (breakfast) chapter meetings at Hodels. 1) Would you be able to attend more of the chapter meetings if they were on a different: day of the week, day of the month, time of the day location or other change? Explain: 2) Please provide positive feedback or suggestions for improvement about your ASSE chapter (job opportunity emails, membership directory, etc.) Thanks!

17. ASSE Introduction - Email to prospective members of ASSE To: Joe C Subject: ASSE Introduction I would like to introduce you to a valuable, local safety resource. The American Society of Safety Engineers (ASSE) Bakersfield Chapter meets on the first Wednesday of each month at Hodels Restaurant from 7 AM – 8:45. I will add you to the chapter email distribution so you can get a feel for who we are and the topics discussed. We always have lots of guests so if your schedule allows, please join us. The breakfast meeting cost is $12. The next meeting is November 7.

18. Membership Orientation Process • Welcome to the Chapter - Email w/cc E Board & Committee Chairs • Membership Directory & ASSE History Timeline Provided • New Members Verbally Recognized at General Membership Meeting • Included in PowerPoint show during breakfast at monthly meetings recognizing new members • Recognized in Meeting Announcement & Newsletter