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Nadya Iotova Adult Services Librarian, Katie Wheeler Library Literary Orange 2011 Publicity Committee Chair. OC Public Libraries Literary Orange Engage. Joint venture of OC Public Libraries and UC Irvine Libraries The domain controlled by OC Public Libraries
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Nadya Iotova Adult Services Librarian, Katie Wheeler Library Literary Orange 2011 Publicity Committee Chair OC Public LibrariesLiterary OrangeEngage
Joint venture of OC Public Libraries and UC Irvine Libraries • The domain controlled by OC Public Libraries • In-house Publicity from the 4th Literary Orange
Literary Orange Publicity 2010 • Goals: • Increase awareness for LO 2010 • Increase the number of paying participants at Lit Orange 2010 Note: Participants strongly vary by age from aging people to an increasing number of students (different level of computer savviness). • Objectives: • Maintain an updated informative and attractive website • Promote LO online • Obtain press coverage in local newspapers, magazines, radio, and TV • Attract past participants • Increase number of 1st time participants
LiteraryOrange.org Engage • Currently: • No links to the Literary Orange YouTube Channel or Facebook. • No bookmarking options.
Literary Orange Facebook • Established as Group • Creator: Laura Hearn Branch Manager OCPL Brea Branch • 2 Admins • 38 members
Facebook Literary Orange - Wall Link to YouTube
Facebook Literary Orange - Settings Non-admins can write on the wall
Facebook – “Events” on the Group Site Invite Guests option
Facebook – “Events” on Personal Accounts Select Guests to Invite not used
Use of Social Media by Authors • Posting of Literary Orange on their personal websites, blogs, and Facebook – included in the Commitment letter to the authors • 2 months before event letter sent to all authors to post on their websites/blogs/FB/GoodReads and on literary blogs (The Mark on the Wall, etc.) • 1 month before Literary Orange 2010 eight (8) authors had posted info on their websites/blogs • No info available if postings on their FB
Post-event April 2010: Blogs of Moderators • Current • Sunday, October 24, 2010: • Literary Orange 2011 Website Up! 1 comment Kristin Laughtin, Literary Orange moderator http://kristinlaughtin.blogspot.com/
YouTube Literary Orange Channel Link to Literary Orange website
Measuring Evaluation Forms 2010: “How did you hear about Literary Orange?” • Library - 80 • Website - 15 • Email - 18 • YouTube - 0 • Facebook – 3 • Friend – 41 • Other - 26 “Other”: • UCI Bookstore • Writers on Writing (radio program of an author) • PenOnFire (blog of an author) • Maile Meloy’s website (author) • KUCI • Book group • Previous attendee • Etc.
metadata No referrals from Facebook.com or YouTube.com
Thank you. Nadya Iotova Nadejda.Iotova@occr.ocgov.com Suggestions and Comments always appreciated. http://www.youtube.com/watch?v=405EIFTDjhQ