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Media OutReach is a leading newswire service founded in 2009, providing optimized news distribution to media outlets across the Asia Pacific region and beyond. With a strong reputation and a vast database of journalists, we help our clients achieve their communication goals effectively.
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Presentation Overview • Introduction to Media OutReach • Media OutReach’s Reach • Example of Media OutReach’s Relation with the Media • Client Testimonials About Our Service • Why Chose Media OutReach’s Service • Media OutReach’s Company Structure
Introduction to Media OutReach
Introduction To Media OutReach • Media OutReach was founded in 2009 in Hong Kong and grown across Asia Pacific region with office in Singapore, Malaysia, Taiwan and Vietnam. • Today, Media OutReach has grown to be Asia Pacific’s first full service newswire with its own distribution to 22 countries across the region • None of the international newswires has this capability and has to work with different local partners to distribute their clients’ releases • In 2018, Media OutReach has changed • Portfolio of clients are from across Asia Pacific from PR agencies, local & international corporations & SMEs • Our reputation as an expert on Asia Pacific has grown and now we have clients from USA, UK and Europe that use our service to reach Asia Pacific media • We have in-country media researchers responsible for updating and building journalists and bloggers database across Asia Pacific
Introduction To Media OutReach • Media OutReach was founded in 2009 in Hong Kong and grown across Asia Pacific region with office in Singapore, Malaysia, Taiwan and Vietnam. • Today, Media OutReach has grown to be Asia Pacific’s first full service newswire with its own distribution to 22 countries across the region • None of the other international newswires has this capability and has to work with different local partners to distribute their clients’ releases • Effective 2018, Media OutReach has established its service offering as a global newswire. • Today, we are a newswire that has our own international network of partners that help clients to distribute their press release internationally and helps other international newswire companies and clients to distribute internationally
Media OutReach’s Service Objectives Media OutReach’s service objective is simply to help our clients to be successful in their work • This is accomplished by understanding that for each release, we need to help our clients to optimize news write up opportunity and online coverage for their release • To provide them with SEO enhanced guaranteed online news posting in order to support • Builds share of voice on the worldwide web • Reach out to potential customers • Provide visibility of organization to stakeholders • Posting on credible online websites help build trust for backlinks with search spiders thus improve web ranking • To provide post release reports which allows clients to benchmark the performance of each release and calculate the ROI of their budget
Distribution Coverage • Each distribution newspapers, magazines, trade publications, bloggers, online media, newswires and broadcast media • The only newswire with own media and journalists database across 22 countries in Asia Pacific reaching more than 60,000 journalists and bloggers • Distributing to each country using our own database allows us to control and evaluate the effectiveness of the database • For niche industry, we would actively research and add on any publication that is relevant to the clients’ business • The distribution goes to unlimited relevant targeted media in order to optimize write up by journalists • Helps client to build media relations by delivering the release directly into the inbox of individual journalists in multi country
Distribution Coverage • With an in-depth knowledge of media from various industry verticals and having a vast database helps us to enhance targeted reach of HKTB’s news release reaching a vast genre of industry • In case, HKTB wants to reach out to other countries outside of Asia Pacific region, Media OutReach can effectively assists
Distribution Coverage • Guarantee SEO enhanced online news posting • Reaches more than 90 Englishnews websites across Asia Pacific and internationally • Reaches more than 20 traditional Chinese websites in Hong Kong & Taiwan and internationally • Reaches more than 110 Simplified Chinese websites in China including 10 popular websites which focus on travel • Reaches more than 20 Korean websites in South Korea and internationally • Reaches more than 10 Japanese websites in Japan and internationally
Distribution Coverage • We are very strict in selecting our media partner in order to ensure each is a credible online media • As all our websites are online media, we are able to help HKTB to reach out to potential travelers • Create visibility of tourism news and offering of Hong Kong to worldwide audience as our online outreach is not limited in Asia Pacific but internationally as well • Each of our media partner website is active and its url is not hidden. Thus optimize clients SEO and backlink trust with search spiders
Post Release Reports That Benchmark Performance • We provide two post release reports with KPI measurement for each release: • 1st report on 2nd day and 2nd report on 10th day • We provide 2 post release reports as our distribution would generate write ups and as such would require 2nd report in order to provide a more comprehensive coverage • The report can be easily downloaded into Word in small image or with full image and Excel format.
Post Release Reports That Benchmark Performance • KPI measurements includes • Number of write ups • Number of guaranteed verbatim online news postings • Reach based on number of unique website visitors • Estimated advalue of each coverage • USD1,000 for verbatim online news postings • USDD2,000 for write ups • News Dashboard(Charts) • Volume over time, Share of voice by country, Share by language, Share of voice by news write up versus online news posting • Clippings of each news coverage
Post Release Reports That Benchmark Performance • 2018 Report Enhancement Media OutReach is working on new reporting KPI which will report on: • Name of publication • Number of journalists in the publication • Number of journalists that has open the release • We are reviewing the viability of including journalists name as well (TBC)
How we deliver to journalists • Each release is distributed directly into the inbox of targeted journalists and bloggers • As a result, our distribution helps our clients’ to build media relations with journalists in their target country as well as across the region. • We provide one complimentary company’s logo as we brand the release when it goes into the inbox of journalists and bloggers • The release is distributed in multi-language and multi-image format where the client can easily use the contents to build story • We are open to exploring implementing new video format. For example gif file. (DHL) Page 13 on this powerpoint • Distribution goes to unlimited relevant news category as our distribution objective is to help our clients to achieve maximum opportunity in garnering news coverage • The release is also mobile friendly
Example of How Press Release Goes Into Journalists Inbox:With Picture
Reaching Social Media via Distribution in China This editor edits two tech publications in China wrote to inform that he has posted our client’s release on their WeChat and WeiBo feed
Hong Kong Tourism Board: Enquiry From Australia Media – Parks and Recreation Hong Kong Tourism Board: Hong Kong's MacLehose Trail Named One of the World's Best Hikes by National Geographic; Guided Tours Available from November 2016 to Experience This World-Class Hiking Trail Though this release is niche, our Australia database has a publication on Parks & Recreation. This is how comprehensive our database is.
Hong Kong Tourism Board: Example of Write Up Without Pitching Hong Kong Wine & Dine Festival Gets Shaking with Captivating Cocktails and Mesmerizing Bites
Relationship with the Media – Thomson Reuters The Deputy Editor of Reuters reaches out to us to arrange a interview with Gaw Capital. They recognizes us as Gaw Capital’s distribution partner.
Relationship with the Media—The New York Times Release title: Atradius Insights 2.0: Setting New Standards in Credit Management The editor of The New York Times reaching out to our client –Atradius via Media OutReach.
Word of Mouth – Client in Hong Kong Introducing Media OutReach to a Digital Agency
Testimonial – Citigate Dewe Rogerson(Hong Kong) Media OutReach has been helpful to us in media monitoring and press release distribution services, especially in geographic areas or sectors where we do not focus. They are efficient and effective, and a good partner. They have a solid media database, and as a result, the post coverage report is usually comprehensive. Media OutReach’s media monitoring service is customizable, with a user-friendly portal that helps us track, manage and generate reports easily. Overall, we are pleased with the services provided and recommend it.” Jasmine Yap, Executive Director, CitigateDewe Rogerson
Testimonial – RuderFinn Asia (Singapore) Media OutReach started only 8 years ago has won the trust from many local and international companies, as well as PR agencies with its commitment to create an effective distribution for Asia Pacific region. As news consumption has gone digital, communicators need to look beyond pitching and work with newswire to reach out to engage consumers in the digital space. Media OutReach fulfills this role perfectly as it ensures news postings on credible online media across different geographies. Poh Leng YU, Senior Vice President, Ruder Finn Asia
Testimonial – WestCoast Public Relations (Malaysia) With its detailed explanations, transparent fee structure, extensive media network, regular progress updates, immediate access to the company for inquiries, and detailed reports working in partnership with Media Outreach provided us the capability to deliver with confidence what the clients required in terms of communicating their key messages to the relevant local media in several countries across several regions. From the coverage reports, we could see that the dissemination objective was effectively achieved and therefore very pleased with the results. David Ong-Yeoh, Managing Director, WestCoast
Why Chose Media OutReach’s Service Media OutReach’s Corporate Culture • Media OutReach is interested to support your communication outreach. We don’t want to just sell you a distribution. We care about our clients’ success and are willing work with you • Our servicing team has build a reputation as one of the most responsive team in the industry. We react quickly to clients’ need. We always try our best to sort out any issues or advise clients how to maximise their distribution performance • While working with clients, we constantly research and update our journalist and media partnership list so we can constantly up-the-game for client • We always work with the intention to help our clients to be successful • We constantly innovate and invest in building better distribution and reporting to ensure that our deliverables are enhancing our clients’ success
Why Chose Media OutReach’s Service Benefits of Media OutReach’s Service • Distribution to unlimited news beats to optimize news beats • Complimentary company logo to brand release as it goes into journalists’ inbox • Send personalize multi-media and multi-language release • Provides 2 post release reports with KPI measurement in word and excel format • Have a customer friendly editorial policy • Have a responsive and responsible servicing team International Distribution Via Marketwired • No newswire can be a global service provider without partnership • For international distribution, we are in partnership with Marketwired for distribution for North America, Latin America, Middle East and Africa • Media OutReach would provide a complimentary distribution to its Asia Pacific online media even if the distribution is only to international countries
