1 / 23

Bellôtel Ihre Hunderesidenz

Bellôtel Ihre Hunderesidenz. From : Nathalie Paul (824859), Tim Rippinger (999080), Andreas Winkel (996752) und Thomas Roschkowski (822682). Content. 1 Business concept 1.1 Legal form 1.2 Location 1.3 Offered services 2 Marketing 2.1 Branch and environment

arlenj
Download Presentation

Bellôtel Ihre Hunderesidenz

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. BellôtelIhre Hunderesidenz From: Nathalie Paul (824859), Tim Rippinger (999080), Andreas Winkel (996752) und Thomas Roschkowski (822682)

  2. Content • 1 Business concept • 1.1 Legal form • 1.2 Location • 1.3 Offeredservices • 2 Marketing • 2.1 Branchandenvironment • 2.2 Target audienceand potential customers • 2.3 Goals andactions • 3 3 yearstrategy • 3.1 Customer andsalestrend • 3.2 Profit andlossaccount • 3.3 Cash-flow plan/ Capital requirements • 3.4 Revenue-costcomparsion • 3.5 Key performanceindicators • 4 Conclusion

  3. 1 Business concept1.1 Legal form • Limited partnership • 2 generalpartners: Cap 15.000 € • 2 limited partners: Cap 10.000 € • Reasons: • Low foundationcosts • Goodcreditworthiness/ trustworthiness • Possibleexpansionbyadmittingmore limited partners

  4. 1 Business concept1.2 Location - Jülich

  5. 1. Business concept1.3 Offeredservices • Main services • Dog daycarecenter • Dog boardinghouse • Additional services • Shuttle-Service • Dog washing • Webcam-monitoring • Cooperations • Dog school • Behaviouraltraining

  6. 2. Marketing2.1 Branchandenviroment • : Bellôtel • A: Hundehotel- • Heineck

  7. 2. Marketing2.1 Branchandenviroment (2) Howmanydogsarepresent in yourhousehold?

  8. 2. Marketing2.2 Competitiveadvantage • Competitiveadvantage • Excellentlocation • Barelyanycompetition • Range ofservicebundle • Nokenneling! • Skilledspecialiststaff

  9. 2 Marketing2.3 Target audience and potential customers • Target audience • Attentivedogowners • Anyage (primarilyemployedpersons, medium income) • Catchmentarea Jülich andsurroundingarea (30 km)

  10. 2 Marketing2.3 Target audience and potential customers (2) • Potential costomers

  11. 2 Marketing2.3 Goals and Actions • Goals • 1. Market entry • 2. Gaining positive reputationandprominence • 3. Long-term realizationofprofits • Productpolicy(measures) • Ambienceandatmosphere • Exteriorandinterior • Treatment andhandlingofdogs

  12. 2 Marketing2.3 Goals and Actions (2) • Contractingpolicy

  13. 2 Marketing2.3 Goals and Actions (3) • Distribution policy • On thespot, phone, fax, eMail • Shuttle-Service • Communication policy • Advertizing • Public relationswork • Openingevent

  14. 2 Marketing2.3 Goals and Actions (4)

  15. 2 Marketing2.3 Goals and Actions (5)

  16. 3 3 yearstrategy3.1 Customer and sales trend • Customer development

  17. 3 3 yearstrategy3.1 Customer and sales trend (2) • Turnover on businessunits

  18. 3 3 year strategy 3.2 Profit and loss calculation

  19. 3 3 year strategy 3.3 Cash-flow plan / Capital requirements

  20. 3 3 year strategy 3.4 Revenue-cost comparison

  21. 3 3 year strategy 3.5 Key performance indicators

  22. 4 Conclusion

  23. Thankyouverymuch foryourattention

More Related