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BUS 787431 Marketing Management and Multi-National Operations

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BUS 787431 Marketing Management and Multi-National Operations

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    3. Today’s Objectives Define the term marketing

    4. What is Marketing? Product

    5. What is Marketing? American Marketing Association Definition Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

    6. The Concept of Exchange

    7. The Concept of Exchange Exchange may not take place even if conditions are met

    8. Marketing Management Orientations

    9. Marketing Management Orientations Focuses on customer wants and needs to distinguish products from competition

    10. Marketing Management Orientations

    11. Sales vs. Market Orientations

    12. Developing Competitive Advantage Offer products that perform

    13. Developing Competitive Advantage

    14. Developing Competitive Advantage

    15. Developing Competitive Advantage

    16. The Marketing Process

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