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Entrepreneurship

Entrepreneurship. Mr. Bernstein Budgeting and Implementing Promotional Plans, pp 265-271 April 9, 2014. Entrepreneurship Mr. Bernstein. Budgeting for Promotions Industry average promotional expenses may be available from secondary data sources such as the SBA or business publications

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Entrepreneurship

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  1. Entrepreneurship Mr. Bernstein Budgeting and Implementing Promotional Plans, pp 265-271 April 9, 2014

  2. EntrepreneurshipMr. Bernstein Budgeting for Promotions Industry average promotional expenses may be available from secondary data sources such as the SBA or business publications Cost out advertising rates, other promotional costs Hire advertising agency or PR firm – can be expensive Consider cooperative advertising with manufacturer Always measure effectiveness and be prepared to revise

  3. EntrepreneurshipMr. Bernstein Making Changes in Promotional Elements Adjust Your Advertising Advertising Adjusting the Promotional Mix Additional Sales Promotions Generate Publicity

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