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Reliable Auto Warranty. Audi Seyamoui Siddiga Christopher Delarosa Lauren Ballew Seana Kim. Audi’s Story. Audi’s Story . The Introduction. Basic Extended Auto Warranty in DFW Additional Options, Customer Service Broader Coverage, Lower Payment. The Problem.
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Reliable Auto Warranty Audi Seyamoui Siddiga Christopher Delarosa Lauren Ballew Seana Kim
The Introduction • Basic Extended Auto Warranty in DFW • Additional Options, Customer Service • Broader Coverage, Lower Payment
The Problem • Due to recession these problems were determined. • Increase in used car buyers with said buyers hoping to prolong their investment. • People are driving these cars longer which in turn leads to more wear and tear and more repairs needed • People simply do not have the funding for most of these repairs.
The Solution • A Low-Priced Fee • Dependable • A Quick-Returns Policy
The Market • Auto Warranty industry as a whole is a $4.6 Billion a year industry. • Used Car Buyers Increased 5% to 37 million in 2013. Target Market • Car Owners in DFW • Moderate/Lower Income Families • Used Car Buyers • Car Leases
The Business Model • Deductible $25 per $100 Warranty Programs:Price Initiation Fee $50-Flat 2 year/30,000 miles $80/month 3 year/45,000 miles $70/month 5 year/75,000 miles $50/month Add Ons: Towing Services $10/month Rental Car Services $20/month Towing/Rental $26/month
The Marketing Plan • Website: Pay per click advertising on Yahoo and Google. • Offer coupons in Groupon, Yelp, and Living Social • Word of mouth • Newspaper Ads (Dallas Observer, Thrifty Nickel, Greensheet, Superpages online) • Ads in shops we have partnered with • Facebook Page
The Funding / Investors We are requesting $600,000 in return for 7% of annual profit for 30 years after repayment of the initial investment. • Website - $7,000 to develop and maintain. • Advertising - $3,000/yr • VPA Membership - $2,000/yr • Licensing Fees - $100,000 - to operate in Texas. • By law we must have a reserve to cover loss - $450,000
In Conclusion... Our goal is to provide customers in the DFW area with a trustworthy, affordable way to protect themselves from the burden of high repair vehicle costs.
Thank You Reliable Auto Warranty Audi Seyamoui Siddiga Christopher Delarosa Lauren Ballew Seana Kim