Biophotonic Scanner Program for Dentists

1. Biophotonic Scanner Program for Dentists Healthier Patients ---------- Healthier Practice

2. Core Beliefs • Basic Belief in Prevention and Wellness • Oral Systemic Link “With the Biophotonic Scanner, dentistry can evolve into the realm of a more holistic domain with the oral systemic link now definitively acknowledged and related to a person’s overall well being.” Dr. David Garber September 2007

3. Periodontal Disease, Heart Disease Share Genetic Link • The University of Kiel team found that periodontitis and coronary heart disease share a genetic variant on chromosome 9. • Because of the link between periodontitis and CHD, "we think that periodontitis should be taken very seriously by dentists and diagnosed and treated as early as possible,“"Now that we know for sure that there is a strong genetic link, patients with periodontitis should try to reduce their risk factors and take preventive measures at an early stage," Dr. Arne Schaefer posted 5/26/09 http://health.usnews.com • American Cardiology Association has recommended all cardiac patients be screened for antioxidant status in a recent meeting in Orlando in April 2009

4. Risk Assessment • Diagnostic work up CRITICAL prior to comprehensive dental treatment for optimal treatment outcomes “A better understanding of how antioxidants function in the pathogenesis of periodontitis, and the effects of diet and nutritional supplementation on antioxidant status, may lead to new strategies on the treatment of the disease” Dr Ross Lambert • Antioxidant status linked to all forms of degenerative diseases. Once disease presents itself orally, your patient is very likely to have other systemic degenerative disease present.

5. Conversion to Health • Anyone have refractory periodontal patients? • Antioxidant status might be key predictor to treatment outcomes Dr. Iain Chapple, Feb 2009 “The evidence for the effect of antioxidants on inflammation is robust. Nutritional intervention studies with inflammatory periodontal disease offer great potential as therapeutic strategies.” • Long-term nutritional support prevents relapse • 45,000 SCS and anecdotal clinical reports • Hundreds of scientific studies support increased antioxidantstatus reduce risk for cancer, diabetes and many other systemic degenerative diseases

6. Patient Record Weak Optimal 10,000 - 19,000 20,000 - 29,000 30,000 - 39,000 40,000 - 49,000 50,000+ • Document Standard of Care • Scan Certificate is HIPPA compliant, becomes part of patient chart • Layer of protection that a comprehensive periodontal assessment • was completed with written recommendations prescribed

7. Practice Builder 1. Differentiate your practice in a unique way 2. Attract the patients you WANT to treat Perfect Patient: Baby Boomer 1/3 of population has most of the money Wants to look good and feel young, Does not want to lose their teeth at ANY $$ (and can afford treatment!) Already takes supplements 3. Create a buzz in the community

8. Improve Lives • The most profound and compelling reason is to improve your patients lives by increased awareness regarding protection from degenerative disease. • Most patients unaware of their antioxidant status, and will be grateful for the knowledge and your recommendations. Scan sheet is powerful visual and will encourage a shift towards healthier behavior. “More than 90% of systemic diseases reveal signs and symptoms in the mouth. Most patients see their dentist on a regular basis more frequently than they do their physician. We are in a unique position to help our patients so that the patient’s overall health also benefits.” David A. Tecosky, DMD, MAGD

9. Train Your Team • All team members participate in training at Team Elite University • All team members take the Pharmanex Challenge for 60 days at practice expense • Testimony is Priceless • Investment in the team will return 10 fold in employee loyalty, morale and effort • ½ day in office training is available

10. Revenue and Incentive Program • Customize to fit your practice goals. • Scan fee $20/ 8 per day = $38,000 annual profit • Typical solo practice with one hygienist adds over $50K first year in commission on PF3 sales • Reward the team for building the Pharmanex program in the practice w/ employee incentive program.

11. Marketing Strategy • Press Release in Local Media: The ability to measure antioxidant status is BIG news • Practice Newsletter: It’s ok to brag about your new technology • Patient Appreciation Day or Open House Offer free scans for patients, family and friends • Website

12. Training Manual • Key is consistency • Need a system and cross training • Manual includes -Patient Introductory Letters -Scripting for the team -Tracking Spreadsheets • Complete turnkey system

13. Continuing Study • Attend Team Elite University every third Friday of the month to learn more about the exciting future of the Biophotonic Scanner program • Training calls first Friday of every month -712-429-0690 Pin 403851# -11:00am – 12:00pm EST -Share successes, challenges and questions with your peers moderated by a Pharmanex specialist. • Training videos integrated into the scanner software Great for patient and team training • “The Antioxidant Miracle” by Dr. Lester Packer

14. Three Questions Scanner Products Profitability

15. Resources • Scanner:Third party validation: Cady Report by Dr Louis Cady, MD www.pharmanexmd.com • Products: PF3 Technical Review • Abstract of Clinical Trials at University of Pacific on PF3 “Dental Articles” www.pharmanexmd.com • Profitability: Income Spreadsheet

16. Bottom Line • Significant impact on your patient’s lives • Enhance your treatment outcomes • Generate residual income for your practice in an ethical relevant way We hope you will seriously consider implementing this wellness program in your practice

18. Save the Best for Last Show Me the Money John Whittaker