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An Introverts Guide to Self-Promotion: How a Scientist is Transitioning into an Entrepreneur

An Introverts Guide to Self-Promotion: How a Scientist is Transitioning into an Entrepreneur. E. Adam Kallel Ph. D. Chief Scientific Officer. Introversion. the state of or tendency toward being wholly or predominantly concerned with and interested in one's own mental life – Carl Jung.

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An Introverts Guide to Self-Promotion: How a Scientist is Transitioning into an Entrepreneur

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  1. An Introverts Guide to Self-Promotion: How a Scientist is Transitioning into an Entrepreneur E. Adam Kallel Ph. D. Chief Scientific Officer

  2. Introversion • the state of or tendency toward being wholly or predominantly concerned with and interested in one's own mental life – Carl Jung

  3. Traits of Introverts • Enjoy time spent alone and find less reward in time spent with large groups of people • Enjoy interactions with close friends. • Trust is usually an issue of significance • They prefer to concentrate on a single activity at a time • like to observe situations before they participate • especially observed in developing children and adolescents • They are more analytical before speaking • Introverts are easily overwhelmed by too much stimulation from social gatherings and engagement

  4. Step One • Get Laid off • Spend next 24-48 hours curled in fetal position

  5. Step Two • Pull up socks • Update resume • Update profile on all job search sites • Begin searching in earnest • Realize there are no jobs for your specialty in Greater San Diego area • Send out bulk email to all LinkedIn contacts announcing you are out of work

  6. Step Three • Help a friend who’s start up is minimally funded and can’t pay you. • Look around the incubator and realize there are small companies that could use your skill but not hire a full time specialist. • Start a consulting company • How do you get the word out?

  7. First get a web site

  8. Get on Twitter

  9. Use LinkedIn

  10. Start a blog, preferably on your business page

  11. Don’t forget Facebook • You never know who might know some one

  12. Link it all together All updates go to all platforms. Blog -> LinkedIn, Twitter, Facebook Update all your statuses frequently.

  13. Status • Three months in, I have one large client • I am preparing a pitch for funding a company with VC’s I know • I have used LinkedIn to get a serial entrepreneur mentor. • It takes time – stretch your comfort level, but not too much.

  14. The Best Business Book I Have Ever Read • The Generals – Thomas Ricks • A goal does not equal an operational plan to accomplish the goal • In stressful situations, do not regress to your level of competence • Don’t plan to fight the next war, plan to have a group of skills that foster adaptable thinking • When choosing to hire people, consider what the actual skills need for the job are. The best qualified person, may not be the best fit. • Have a model in place where you can relieve someone from a position of responsibility and still have a function for them in your organization. Relief from command should not equal career death.

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