Microsoft Tag for Museums & Attractions

1. Microsoft Tag for Museums & AttractionsLink printed materials and physical objects to interactive, engaging digital resources

2. Microsoft Tag for Museums & Attractions Museums, zoos, theme parks, cultural institutions, and tourist attractions encompass a wide range of interests and experiences. Yet, as different as the organizations are, they still need to communicate effectively with their audiences. Microsoft Tag can bridge your physical world with the digital. • Maximize the impact of your marketing and communications effort • Provide fast access to more information • Create excitement and interactivity Tag is a powerful technology that can provide a seamless link directly from your physical materials to your mobile information and experiences. • See how it works for yourself. • Scan any Tag in this presentation to see sample mobile sites

3. Long before people set foot in your physical space, they can interact with you via their mobile phones. Promote Upcoming Events & Generate Buzz

4. Expand your print advertisements and offer dynamic incentives to bring visitors into your organization Draw People In and Help Increase Attendance

5. Encourage visitor engagement with Tag and advertise events easily – updating information as often as needed! Provide Fast Access to More Information

6. Using Tag, link visitors to digital maps and directions in a fun and interactive way. Tag can also help you eliminate waste and reduce printing costs. Mobilize Maps and Directions

7. With Tag, provide means for visitors to satisfy their curiosity and quickly get more information – linking to whatever content you make available: videos, text, audio, and slideshows. Add Interactivity & Excitement to your Exhibits

8. With Tag, you can add excitement and enjoyment to your exhibits by adding contests and games. With Tag’s technology, designers can create new and exciting games and contests to engage your audience. Make Your Attractions Interactive

9. Multiple Tags around complex exhibits can help you tell a complete story. Each Tag shares a bit of information, allowing users to interact with your exhibits in exciting and innovating ways. Add Information to Large & Complex Exhibits

10. Tag allows you to extend your media beyond traditional boundaries, engaging with your visitors after they have seen your exhibit. Better than a regular postcard Using Tag, visitors can share videos, slideshows, and mobile web pages, creating digital souvenirs they can share with family and friends. Extend your merchandise beyond the gift store Create a bridge between your attraction and your gift shop. People can reserve or purchase an item, like a poster or a book, while they are touring your exhibit and easily pick it up from the gift shop on the way out. While they’re thinking of you… Maintain contact with your visitors and build deeper relationships. People might scan a Tag to complete a survey upon leaving or you might allow them to make a charitable contribution to your organization, become a member, or join a mailing list. Keep People Engaged After the Main Event

11. Use Tag’s built-in analytics and reporting capabilities to monitor your campaigns, allowing you to adjust your marketing and measure your interaction with your visitors. • For attraction advertising, measure which ads receive the most scans. Combine the built-in analytics with basic web tracking, and you can easily see which scans lead to conversions. • See which coupons for gift stores and cafes are the most popular, and record how many people scan the Tag and then use the coupon. • Dynamically update your promotions and advertisements as needed. • Learn how many people utilized your digital maps and measure the reduction in your printing costs… and carbon footprint! Built-In Analytics and Reporting Capabilities

12. Microsoft Tag for Museums & Attractions The opportunities for using Tag in museums and attractions are limited only by your creativity. Tag can help you maximize the impact of your marketing and communications efforts; provide fast access to more information; mobilize way-finding, maps, and directions; and even keep your visitors engaged after their visits have ended. Get started with Tag today, and make your campaigns more immersive, more measurable, more effective, and more fun. Thank You For more information: www.tag.microsoft.com/business/museumsandattractions This material is provided for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. Microsoft is a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries.