The Gender & Science Digital Library: Outreach Strategies Education Development Center, Inc.

1. The Gender & Science Digital Library: Outreach StrategiesEducation Development Center, Inc. Presented by Sarita Nair, Project Director October 12 – 15, 2003

2. Collection Objectives October 12 – 15, 2003

3. Collection Objectives • Equitable materials for all students with emphasis on female engagement • Broad definition of gender • Resources for all STEM disciplines • Inter-disciplinary examination of the role of gender & diversities in the creation, teaching and learning of STEM October 12 – 15, 2003

4. Audience • Researchers • STEM and gender equity research from the around the globe • K-12 educators • Equitable models of classroom instruction • Innovative lesson plans to engage students, especially girls • Higher education faculty • Same instructional issues as in K-12 environment • Strategies for recruitment or retention of women in engineering October 12 – 15, 2003

5. Audience • Teacher preparation and women’s studies programs • Professional development, pre-service resources, research • Informal environments • Science projects, camps and special programs • STEM career options, degrees, scholarship information • Mentoring opportunities • STEM professionals • Professional development resources, networks, and professional societies October 12 – 15, 2003

6. Outreach Benefits • Reaching your audience • Organizational & project visibility • Sustainability & alternate funding sources • Collaborative partnerships • New projects October 12 – 15, 2003

7. GSDL Outreach Activities • Formal networks • Faculty, principals, district superintendents, media specialists, school librarians, STEM/equity researchers, STEM professionals • Informal networks • On-campus professional societies, community technology centers, after-school programs, summer science camps • Branding • Mission and vision for the collection • Logo, brochures and collaterals materials (CD) • EDC wide promotion • Press release, articles, project websites/publications October 12 – 15, 2003

8. GSDL Outreach Activities • Publications • Chronicle of Higher Education, KnowledgeQuest, ERIC monograph, CSM, D-Lib Magazine • Direct mail campaigns • e-Events, listserv announcements • Partnership building • ITAA, SWE, WEPAN, NSTA, NAME • Advisory board • Other NSDL projects October 12 – 15, 2003

9. GSDL Outreach Activities • Conference attendance • Digital library, technology, and equity conferences • IMLS, JCDL, SWE, WEPAN, NSTA • Reciprocal website linking October 12 – 15, 2003

10. GSDL Outreach Activities • Developing a business plan • Mission/vision of the digital library • Concise description of the product • Audience • Market niche • Long-term sustainability positioning • Competition October 12 – 15, 2003

11. GSDL Outreach Activities • Components of GSDL business plan: • Licensing/membership structure for school districts, providing free access to students and staff in local schools • Similar fee structure for large national youth-serving organizations • Sliding fee structure for small organizations or individuals • Organizational support or sustaining memberships from professional organizations • Underwriting by STEM employers or companies • Value-added services such as e-courses, special events, or panel discussions for which a one-time fee/enrollment would be charged October 12 – 15, 2003