Why Amazon SEO is important for your Amazon Business listing

1. Why Amazon SEO is important for your Amazon Business listing? .

2. What is Amazon SEO? Amazon search engine optimization (Amazon SEO) is the process of optimizing your Amazon product listings to rank more highly in Amazon searches for related keywords. When you optimize your product listing, you make it easier for Amazon to find your listing and show it to shoppers who are looking for something like your product.

3. The Big Piece of Amazon SEO – Keyword Optimization : • It is because If your product listing doesn’t have every keyword in the search query, it probably won’t appear in the search result. • When you are indexed for highly relevant keywords, it will positively impact the amount of traffic and market share you will get on Amazon. • You are either indexed for a keyword, or you are not indexed for a keyword. If you are indexed, then your product is in the results; however, if you are not indexed, then your product is not in the search results. • Keywords should be Targeted and buyer-oriented. This means not just focusing on what words you would use to describe your product, but what words your ideal customer would use to describe your product.

5. So what are the best strategies for increasing your Amazon sales? • Set your prices for Page One on Amazon. Keep your prices stable, with exceptions for building a sustainable presence on Amazon. • Re pricing is the most common strategy employed by Amazon retailers to match up to the competition. Either manually or through the use of automated re pricing tools like Repricer Express, you can adjust the price of • your product to match the lowest amount at that time. • Value-Based Pricing- your product’s price is an absolute parameter and should be determined solely by what your customers might want to pay. • Getting to the Buy Box- When it comes to the Buy Box, price is not the only consideration. Indeed, you want to aim for the lowest existing fare at that point in time, but other factors also come into the picture. • Reduce your shipping time, the number of returns and replacements, your cancellation rates by providing accurate descriptions.

7. The Amazon A9 algorithm: • Amazon now wears the crown by reigned supreme for finding the precise products that shoppers were searching for. While A9 shares some similarities with the search engine algorithms of more traditional portals like Google, the Amazon A9 algorithm is unique in a number of respects. • Amazon is a search engine only for products, thereby excluding informational and navigational searches. • Amazon A9 algorithm ranks products based on • Sales performance history, • Text match relevancy, • Price, • Availability • Content, • Advertising • Customer feedback • Product reviews • Employment of Fulfilled by Amazon • Promotions

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