1 / 11

MKT 441 EXPERT Education Expert/mkt441expertdotcom

MKT 441 Week 1 Individual Assignment The Importance of Market Research<br>MKT 441 Week 2 Individual Assignment Global Market Research Case Study Analysis<br>MKT 441 Week 2 Individual Assignment Market Research Plan Phase 1 Problem Identification and Project Outline<br>MKT 441 Week 3 Individual Assignment Market Research Tools Paper<br>MKT 441 Week 3 Individual Assignment Market Research Implementation Plan Phase 2 Research Tools Paper<br>MKT 441 Week 4 Individual Discussion Question<br>MKT 441 Week 4 Individual Assignment Marketing Strategies Proposal Kudler Paper<br>MKT 441 Week 5 Individual Assignment Market Research Implementation Plan Final Paper<br>

aronica10
Download Presentation

MKT 441 EXPERT Education Expert/mkt441expertdotcom

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MKT 441 EXPERT Education Expert/mkt441expertdotcom FOR MORE CLASSES VISIT www.mkt441expert.com

  2. MKT 441 Entire Course • FOR MORE CLASSES VISIT • www.mkt441expert.com • MKT 441 Week 1 Individual Assignment The Importance of Market Research • MKT 441 Week 2 Individual Assignment Global Market Research Case Study Analysis • MKT 441 Week 2 Individual Assignment Market Research Plan Phase 1 Problem Identification and Project Outline • MKT 441 Week 3 Individual Assignment Market Research Tools Paper • MKT 441 Week 3 Individual Assignment Market Research Implementation Plan Phase 2 Research Tools Paper • MKT 441 Week 4 Individual Discussion Question

  3. MKT 441 Week 1 Individual Assignment The Importance of Market Research • FOR MORE CLASSES VISIT • www.mkt441expert.com • Resources: University Library, Internet • Select an organization with which you are familiar. • Write a 700- to 1,050-word paper in which you describe the importance of marketing research to your selected organization’s management team. In your paper, address the following: • • Define market research.

  4. MKT 441 Week 2 Individual Assignment Global Market Research Case Study Analysis • FOR MORE CLASSES VISIT • www.mkt441expert.com • Resources: Case 3-2: Sperry/MacLennan Architects and Planners of Marketing Research (Aaker, Kumar, & Day): • Write a 1,050- to 1,400-word case study analysis of the Sperry/MacLennan Architects and Planners case. Address the following in your analysis: • • Describe the situation discussed in the case. • • Identify the key issues for the organization in your selected case. • • Discuss possible ways the organization might address these issues.

  5. MKT 441 Week 2 Individual Assignment Market Research Plan Phase 1 Problem Identification and Project Outline • FOR MORE CLASSES VISIT • www.mkt441expert.com • Resources: Internet, University Library • Select an organization with which you are familiar. The organization must be considering introducing a new product or service. • This organization is the basis for your Market Research Implementation Plan. You will duscussingtheis organization in weeks 2, 3 and 5. • Here is the scenario: • Your organization is considering introducing a new product or service.

  6. MKT 441 Week 3 Individual Assignment Market Research Implementation Plan Phase 2 Research Tools Paper • FOR MORE CLASSES VISIT • www.mkt441expert.com • Resources: University Library, Internet • Write a 750- to 1,050-word paper in which you examine the applicability of different marketing research tools to the scenario you selected for your Market Research Implementation Plan from Workshop 2 : Problem Identification and Project Outline. Address the following in your paper: • • Select four different research tools. • • Compare and contrast your selected research tools.

  7. MKT 441 Week 3 Individual Assignment Market Research Tools Paper • FOR MORE CLASSES VISIT • www.mkt441expert.com • Resources: Internet, University Library • Write a 1,050- to 1,400-word paper in which you differentiate among the research tools used in primary and secondary research. In your paper, discuss the differences in primary and secondary research when using qualitative and quantitative approaches and indicate which tools are used for each approach and why. • Format your paper consistent with APA guidelines.

  8. MKT 441 Week 4 Individual Assignment Marketing Strategies Proposal Kudler Paper • FOR MORE CLASSES VISIT • www.mkt441expert.com • Kudler Fine Foods is a gourmet grocery store that prides itself on customer service. As a growing enterprise in a competitive market, Kudler Fine Foods wants to create a marketing campaign to improve and maintain long-term customer loyalty. • Resources:Kudler Fine Foods virtual organization, student website, University Library

  9. MKT 441 Week 4 Individual Discussion Question • FOR MORE CLASSES VISIT • www.mkt441expert.com • Resources: University Library, Internet • Discussion Question • Assume you are a field marketing professional, responsible for marketing your company's products in the South Florida region of a medium-size corporation. You receive a CD from your corporate marketing group, based in Detroit, Michigan, which includes a set of electronic files containing print advertisements ready for you to use in magazines you choose in South Florida. You have a budget to use for advertising in your region.

  10. MKT 441 Week 5 Individual Assignment Market Research Implementation Plan Final Paper • FOR MORE CLASSES VISIT • www.mkt441expert.com • Resources: Problem Identification and Project Outline, Internet, University Library • Write a 1,750- to 2,100-word Market Research Implementation Plan based on the scenario you selected in Workshop 2. Address the following in your plan: • • Conduct market research concerning the selected scenario using secondary market research resources. • • Locate an online resource. Identify the secondary research data from this resource that applies to your selected scenario and incorporate it into your Marketing Research Implementation Plan.

  11. MKT 441 EXPERT Education Expert/mkt441expertdotcom FOR MORE CLASSES VISIT www.mkt441expert.com

More Related