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Website Migration SEO Checklist_ Redesign Your Site Without Losing Rankings

Learn how to redesign your website without losing SEO rankings with PromotEdge's Website Redesign SEO Checklist. Consult your SEO team, analyze your site, protect high-performing content, and more.<br><br>

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Website Migration SEO Checklist_ Redesign Your Site Without Losing Rankings

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  1. Website Migration SEO Checklist: Redesign Your Site Without Losing Rankings By PromotEdge, A Web Design Company In Kolkata

  2. Introduction • A website redesign can improve your site's appearance, conversion rate, visitor experience, and more. • However, a redesign can also put your search engine rankings and traffic at risk. • It can improve user experience, conversion rates, and overall appearance. • This slide deck will show you how to redesign your website without losing SEO rankings.

  3. Consult your SEO team • Before you make any changes to your website, consult with an SEO expert. • They can help you determine which changes will hurt your site's performance in search. • They can also help you implement the necessary changes in a way that minimizes the impact on your SEO.

  4. Analyze your current site • Before you start redesigning your website, take some time to analyze your current site. • This will help you identify what's working and what's not. • It will also help you set realistic goals for your redesign.

  5. Inventory your high-performing content • Identify the pages on your website that are currently performing well. • These pages are likely to be the most important for your SEO. • Make sure to protect these pages during the redesign process.

  6. Determine your SEO goals • What do you want to achieve with your website redesign? • Do you want to increase your keyword rankings? • Do you want to improve your website's traffic? • Once you know your goals, you can start to develop a plan to achieve them.

  7. Optimize your existing content • Make sure your existing content is optimized for SEO. • This means using the right keywords, writing clear and concise titles and descriptions, and using relevant images. • Implement on-page SEO tactics: • Keyword usage in title, intro, headings, URL, body, meta description, image alt tags. • Interlink related content.

  8. Set up 301 redirects • Remove or redirect low-value pages. • Prune outdated, redundant, or irrelevant content. • Create 301 redirects for pages with backlinks or ranking • Redirect when changing URL structures (e.g., HTTP to HTTPS). • 301 redirects preserve traffic and rankings.

  9. Update your site architecture • This will help visitors find the information they're looking for quickly and easily. • Focus on the organization of remaining pages. • Ensure easy navigation for users and search engines. • Visitors should quickly grasp the relationship between pages. • A well-structured site enhances user experience and SEO.

  10. Optimize your page speed • A slow website can hurt your SEO rankings. • Make sure your website is loading quickly by optimizing your images, minifying your CSS and JavaScript, and using a content delivery network (CDN).

  11. Submit your sitemap to Google • Once your website is redesigned, submit your sitemap to Google. • This will help Google index your new pages and improve your search engine rankings.

  12. Monitor your results • Once your website has been redesigned, monitor your results closely. • This will help you identify any areas that need improvement.

  13. Conclusion • By following these tips, you can redesign your website without losing SEO rankings. • This will help you improve your website's visibility and reach in search engines, and attract more visitors and customers.

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