Revealing the Attraction of Outsourcing Market Research to India

1. ARROWPOINT-MARKET RESEARCH AND INSIGHT SOLUTIONS Revealing the Attraction of Outsourcing Market Research to India

2. Outsourcing Market Research & Why India In today's fast-growing economy and highly competitive global marketplace, it's essential for businesses of every scale to have deep insights into their industries. This involves grasping the distinct features, capabilities, and potential challenges within their operations. This thorough understanding enables a business to more fully comprehend its customers, discern their desires for particular products or services, and grasp the current market dynamics of supply and demand. As a result, businesses can compete effectively, stay ahead of the curve, and solidify their dominant position in the market. Due to the challenges associated with gathering such extensive information, many businesses found a solution in the form of skilled and trained professionals, leading to the emergence of market research companies. Recognizing the benefits, organizations began outsourcing their market research activities to these specialized firms. These entities offered a range of services, including online surveys, business research, business intelligence, opinion studies, and more. Market research companies, equipped with teams of talented professionals, play a pivotal role in guiding businesses across various aspects such as market knowledge, competition analysis, and business prospects. These firms are known for providing comprehensive assistance through authenticated reports, data processing, and analysis, all at a reasonable cost.

3. According to ASSOCHAM, the anticipated market for knowledge-based outsourcing was projected to reach US$30 billion by 2015. Several factors contribute to India's attractiveness as a preferred destination for outsourcing, particularly in Market Research: 1. India has established a robust global presence in the outsourcing sector, capturing nearly 70% of the global intellectual outsourcing industry. 2. The presence of talented, experienced, and skilled professionals capable of handling complex projects positions India as a favored outsourcing destination in Market Research. 3. Indian market research professionals are renowned for their technical, scientific, and analytical expertise, enabling them to effectively conduct high-end research. 4. Many Indian market research professionals employed by research companies hold degrees from reputable and premier institutes, making them highly sought-after researchers. 5. Outsourcing to India leads to cost reduction and increased savings, as the expenses incurred in India are comparatively lower than those in the US or UK.

4. The market research services provided by outsourcing service providers in India offer companies a comprehensive understanding of market niches, assisting them particularly in making critical business decisions. Some of the primary services offered by market research companies in India include: - Online surveys - Business research - Consumer research - Lead generation - Data processing - Primary and secondary market research - Quantitative research - Qualitative research - And more In addition to these factors, international market research, coupled with cost affordability and precise, accurate research, are key reasons why India is the ultimate and preferred destination for outsourcing market research.