1 / 4

Unveiling the Appeal of Outsourcing Market Research to India

We at Arrow Point create research-based organizational brand strategies, which are highly supported by compelling narratives primarily designed to build trust amongst our Clientsu2019 most important target audiences. Why? Not simply to build, defend and nurture reputation, but also to create a strong differentiation, significant competitive advantage and an intrinsic value in the marketplace. In modern world, we have a choice: Either to create and control the brandsu2019 story, or leave it to evolving random circumstances to do it for the brand.

arrowpoint
Download Presentation

Unveiling the Appeal of Outsourcing Market Research to India

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ARROWPOINT-MARKET RESEARCH AND INSIGHT SOLUTIONS Unveiling the Appeal of Outsourcing Market Research to India

  2. Outsourcing Market Research & Why India In a rapidly expanding economy and a fiercely competitive global market, it is crucial for businesses of all sizes to possess extensive insights into their respective industries. This encompasses understanding the unique characteristics, capacity, and potential threats associated with the business. This comprehensive understanding empowers a business to better comprehend its consumers, recognize their expectations for specific products or services, and gain insights into the prevailing market dynamics of supply and demand. Consequently, businesses can effectively compete, maintain a leading edge, and secure their undisputed position in the market. Due to the challenges associated with gathering such extensive information, many businesses found a solution in the form of skilled and trained professionals, leading to the emergence of market research companies. Recognizing the benefits, organizations began outsourcing their market research activities to these specialized firms. These entities offered a range of services, including online surveys, business research, business intelligence, opinion studies, and more. Market research companies, equipped with teams of talented professionals, play a pivotal role in guiding businesses across various aspects such as market knowledge, competition analysis, and business prospects. These firms are known for providing comprehensive assistance through authenticated reports, data processing, and analysis, all at a reasonable cost.

  3. According to ASSOCHAM, the projected market for knowledge-based outsourcing was anticipated to reach US$30 billion by 2015. Several factors contribute to India's appeal as a preferred destination for outsourcing, particularly in Market Research: 1. India has established a strong global presence in the outsourcing arena, capturing nearly 70% of the global intellectual outsourcing industry. 2. The presence of talented, experienced, and skilled professionals capable of handling complex projects positions India as a favored outsourcing destination in Market Research. 3. Indian market research professionals are renowned for their technical, scientific, and analytical expertise, enabling them to conduct high-end research effectively. 4. Many Indian market research professionals employed by research companies hold degrees from reputable and premier institutes, making them highly sought-after researchers. 5. Outsourcing to India leads to cost reduction and increased savings, as the expenses incurred in India are comparatively lower than those in the US or UK.

  4. The below mentionedmarket research servicesoffered by outsourcing services providers in India offer a clear and complete understanding of market niches to companies helping them particularly while taking critical business decisions . Some of the prime services offered by the market research companies in India include – • Online survey • Business research • Consumer research • Lead Generation • Data Processing • Primary and Secondary Market Research • Quantitative Research • Qualitative Research and more.. • Apart from the above factors, international market research along with cost affordability, exact and accurate research are the key factors why India is the ultimate and preferred destination when it comes to outsourcing market research.

More Related