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Base = 1115 mobile Internet Users; 666 mobile Internet Search Tool Users

An ABC branded Search Tool Box scores the highest rated Likelihood to Use and the highest rated attributes (Speed, Quality/Accuracy, and Ease of Use) versus a No Label Box and XYZ branded Box. No Label. ABC. XYZ. No Label. ABC. XYZ. (A). (B). (C). Likely to Use. 44%. 53% C. 37%.

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Base = 1115 mobile Internet Users; 666 mobile Internet Search Tool Users

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  1. An ABC branded Search Tool Box scores the highest rated Likelihood to Use and the highest rated attributes (Speed, Quality/Accuracy, and Ease of Use) versus a No Label Box and XYZ branded Box No Label ABC XYZ No Label ABC XYZ (A) (B) (C) Likely to Use 44% 53% C 37% Likely to Not Use 30% 24% 37% B Speed 57% 62% 54% Quality/Accuracy 60% 70% A 67% Ease of Use 75% 78% 74% Q. Thinking about the page [graphic] shown to the left, how likely do you think you would be to use the Search Tool as shown in the example? Q. Thinking again about the page [graphic] shown to the left, please rate the Search Tool on each of the following aspects based on how well you think it would work. Base = 1115 mobile Internet Users; 666 mobile Internet Search Tool Users

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